Trevor Wolfe

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

13statements → 8claims → 1claims resolved → 3.69/5average certainty → 1.31/5average debate potential → 1said about them ↓

0 supported 0 partly supported 1 contradicted 7 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 2 opinions · 3 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 1 is resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Trevor argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Johannesburg's weekly load shedding forces local businesses to buy power generators
“So once, once a week or once every two weeks the electricity will run out and power across the city will go out for a few hours. If they're nice, they'll give you advanced warnings. And most businesses are forced to kind of buy generators and prepare for the w…”
Trevor Wolfe May 18, 2017 ▶ 8:23 663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with Delivv.io CEO Trevor Wolfe

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Trevor Wolfe on measured tape to publish a rate. This says nothing about how they speak.

Everything Trevor Wolfe said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Trevor Wolfe claims Delivv.io secured South Africa's best founder VC deal
“I think it's probably the best deal a founder has struck in South African venture capital market.”
Trevor Wolfe May 18, 2017 ▶ 13:00 663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with Delivv.io CEO Trevor Wolfe
Assertion Not checkable as stated
Delivv.io's operating costs in South Africa are one-eighth of Western markets
“Yeah, they're probably one-eighth the price it would cost us to run the business. In Europe or North America.”
Trevor Wolfe May 18, 2017 ▶ 7:38 663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with Delivv.io CEO Trevor Wolfe
Disclosure
Delivv.io charges brands $5,000 to $7,000 for 30-person ad review panels
“We actually launched with a marketplace, so we went to a, to brands, and basically packaged a panel of 30 professionals outside of the organization and charged them somewhere between five and 7000 dollars to not only find those people, pay those people, manage…”
Trevor Wolfe May 18, 2017 ▶ 3:33 663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with Delivv.io CEO Trevor Wolfe
Assertion Not checkable as stated
Delivv.io pays $1,500 to $2,200 in reviewer COGS on $5k contracts
“Somewhere between 1522 hundred will be we call those creative payments, and we kind of do that as cost of goods sold, basically.”
Trevor Wolfe May 18, 2017 ▶ 4:52 663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with Delivv.io CEO Trevor Wolfe
Assertion Not checkable as stated
Most of Delivv.io's revenue comes from television and radio ad testing
“But majority of revenue is still TV radio.”
Trevor Wolfe May 18, 2017 ▶ 5:47 663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with Delivv.io CEO Trevor Wolfe
Assertion Not checkable as stated
Delivv.io generates $180,000 in marketplace sales across 17 enterprise brands
“We're working with about 17 different brands like Unilever, Pernod Ricard, GSK, Barclays L'Oreal. They're working with us in about 10 different countries. And yeah, and so we did about a 180,000 since May in marketplace, we call it marketplace sales.”
Trevor Wolfe May 18, 2017 ▶ 6:02 663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with Delivv.io CEO Trevor Wolfe
Assertion Not checkable as stated
Delivv.io secured roughly $80,000 in new enterprise contracts in March 2017
“We have about 80,000 dollars in contracts this month in March four or five new logo clients”
Trevor Wolfe May 18, 2017 ▶ 11:18 663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with Delivv.io CEO Trevor Wolfe
Disclosure
Delivv.io raised $300k at roughly a $2M post-money valuation
“A little under one point Six or seven depending on what the currency we did in South African Rand, so post, post about two million.”
Trevor Wolfe May 18, 2017 ▶ 12:39 663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with Delivv.io CEO Trevor Wolfe
Opinion
Trevor Wolfe calls Havayek the most founder-friendly VC in South Africa
“There's a local fund here called Havayek, and former private equity guys that probably the most founder-friendly firm, VC firm in, in South Africa”
Trevor Wolfe May 18, 2017 ▶ 13:17 663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with Delivv.io CEO Trevor Wolfe
Disclosure
Delivv.io pays ad review panelists $50 to $150 per hour
“Depending on the market, whether it's a, you know, developing or developed markets, Should we pay them anywhere between 5150 dollars per hour that they spend providing feedback on the campaign?”
Trevor Wolfe May 18, 2017 ▶ 4:19 663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with Delivv.io CEO Trevor Wolfe
Assertion Not checkable as stated
Delivv.io has paid 700 to 1,200 reviewers across up to 12 countries
“I think somewhere between 712 hundred across 10 to 12 countries.”
Trevor Wolfe May 18, 2017 ▶ 6:31 663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with Delivv.io CEO Trevor Wolfe
Assertion Contradicted
Johannesburg's weekly load shedding forces local businesses to buy power generators
“So once, once a week or once every two weeks the electricity will run out and power across the city will go out for a few hours. If they're nice, they'll give you advanced warnings. And most businesses are forced to kind of buy generators and prepare for the w…”
Trevor Wolfe May 18, 2017 ▶ 8:23 663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with Delivv.io CEO Trevor Wolfe
Assertion Not checkable as stated
Delivv.io raised $300,000 following an initial $10,000 investment by its founders
“Of our own money to get the platform up into sales about 10,000 in the first half of the year, and then we actually raised about 300,000 dollars from, ah, angel investors.”
Trevor Wolfe May 18, 2017 ▶ 9:30 663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with Delivv.io CEO Trevor Wolfe

The other half of the tape: Trevor Wolfe's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 1

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Appearances (1)

EpisodeDateSpeaking time
663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with De May 18, 2017 9m
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