Johannesburg's weekly load shedding forces local businesses to buy power generators
Trevor Wolfe · 663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with Delivv.io CEO Trevor Wolfe · May 18, 2017 · at 8:23
Delivv.io CEO Trevor Wolfe describes infrastructure realities and power outages for businesses operating in Johannesburg, South Africa.
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“So once, once a week or once every two weeks the electricity will run out and power across the city will go out for a few hours. If they're nice, they'll give you advanced warnings. And most businesses are forced to kind of buy generators and prepare for the worst.”
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“I think it's probably the best deal a founder has struck in South African venture capital market.”
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“Yeah, they're probably one-eighth the price it would cost us to run the business. In Europe or North America.”
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“We actually launched with a marketplace, so we went to a, to brands, and basically packaged a panel of 30 professionals outside of the organization and charged them somewhere between five and 7000 dollars to not only find those people, pay those people, manage…”
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“Somewhere between 1522 hundred will be we call those creative payments, and we kind of do that as cost of goods sold, basically.”
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“But majority of revenue is still TV radio.”
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