Trevor Wolfe claims Delivv.io secured South Africa's best founder VC deal
Trevor Wolfe · 663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with Delivv.io CEO Trevor Wolfe · May 18, 2017 · at 13:00
Trevor Wolfe evaluates the favorable terms of Delivv.io's priced seed funding round compared to local South African market standards.
0:00 / 0:05exact quote · 5.2s
720p mp4 · rendered on demand · StarZero watermark
“I think it's probably the best deal a founder has struck in South African venture capital market.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Trevor Wolfe
Delivv.io's operating costs in South Africa are one-eighth of Western markets
“Yeah, they're probably one-eighth the price it would cost us to run the business. In Europe or North America.”
Delivv.io charges brands $5,000 to $7,000 for 30-person ad review panels
“We actually launched with a marketplace, so we went to a, to brands, and basically packaged a panel of 30 professionals outside of the organization and charged them somewhere between five and 7000 dollars to not only find those people, pay those people, manage…”
Delivv.io pays $1,500 to $2,200 in reviewer COGS on $5k contracts
“Somewhere between 1522 hundred will be we call those creative payments, and we kind of do that as cost of goods sold, basically.”
Most of Delivv.io's revenue comes from television and radio ad testing
“But majority of revenue is still TV radio.”
Delivv.io generates $180,000 in marketplace sales across 17 enterprise brands
“We're working with about 17 different brands like Unilever, Pernod Ricard, GSK, Barclays L'Oreal. They're working with us in about 10 different countries. And yeah, and so we did about a 180,000 since May in marketplace, we call it marketplace sales.”