The Ledger
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Trevor Wolfe claims Delivv.io secured South Africa's best founder VC deal
“I think it's probably the best deal a founder has struck in South African venture capital market.”
Delivv.io's operating costs in South Africa are one-eighth of Western markets
“Yeah, they're probably one-eighth the price it would cost us to run the business. In Europe or North America.”
Delivv.io charges brands $5,000 to $7,000 for 30-person ad review panels
“We actually launched with a marketplace, so we went to a, to brands, and basically packaged a panel of 30 professionals outside of the organization and charged them somewhere between five and 7000 dollars to not only find those people, pay those people, manage…”
Delivv.io pays $1,500 to $2,200 in reviewer COGS on $5k contracts
“Somewhere between 1522 hundred will be we call those creative payments, and we kind of do that as cost of goods sold, basically.”
Most of Delivv.io's revenue comes from television and radio ad testing
“But majority of revenue is still TV radio.”
Delivv.io generates $180,000 in marketplace sales across 17 enterprise brands
“We're working with about 17 different brands like Unilever, Pernod Ricard, GSK, Barclays L'Oreal. They're working with us in about 10 different countries. And yeah, and so we did about a 180,000 since May in marketplace, we call it marketplace sales.”
Delivv.io secured roughly $80,000 in new enterprise contracts in March 2017
“We have about 80,000 dollars in contracts this month in March four or five new logo clients”
Delivv.io raised $300k at roughly a $2M post-money valuation
“A little under one point Six or seven depending on what the currency we did in South African Rand, so post, post about two million.”
Trevor Wolfe calls Havayek the most founder-friendly VC in South Africa
“There's a local fund here called Havayek, and former private equity guys that probably the most founder-friendly firm, VC firm in, in South Africa”
Delivv.io pays ad review panelists $50 to $150 per hour
“Depending on the market, whether it's a, you know, developing or developed markets, Should we pay them anywhere between 5150 dollars per hour that they spend providing feedback on the campaign?”
Delivv.io has paid 700 to 1,200 reviewers across up to 12 countries
“I think somewhere between 712 hundred across 10 to 12 countries.”
Johannesburg's weekly load shedding forces local businesses to buy power generators
“So once, once a week or once every two weeks the electricity will run out and power across the city will go out for a few hours. If they're nice, they'll give you advanced warnings. And most businesses are forced to kind of buy generators and prepare for the w…”