Delivv.io raised $300,000 following an initial $10,000 investment by its founders
Trevor Wolfe · 663: How He Gets Mega-Brands to Pay Him $5,000 To Test Their Ads Before Going Live with Delivv.io CEO Trevor Wolfe · May 18, 2017 · at 9:30
Trevor Wolfe, CEO of Delivv.io, breaks down the initial funding and angel investment raised for his ad-testing platform.
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“Of our own money to get the platform up into sales about 10,000 in the first half of the year, and then we actually raised about 300,000 dollars from, ah, angel investors.”
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More from Trevor Wolfe
Trevor Wolfe claims Delivv.io secured South Africa's best founder VC deal
“I think it's probably the best deal a founder has struck in South African venture capital market.”
Delivv.io's operating costs in South Africa are one-eighth of Western markets
“Yeah, they're probably one-eighth the price it would cost us to run the business. In Europe or North America.”
Delivv.io charges brands $5,000 to $7,000 for 30-person ad review panels
“We actually launched with a marketplace, so we went to a, to brands, and basically packaged a panel of 30 professionals outside of the organization and charged them somewhere between five and 7000 dollars to not only find those people, pay those people, manage…”
Delivv.io pays $1,500 to $2,200 in reviewer COGS on $5k contracts
“Somewhere between 1522 hundred will be we call those creative payments, and we kind of do that as cost of goods sold, basically.”
Most of Delivv.io's revenue comes from television and radio ad testing
“But majority of revenue is still TV radio.”
Delivv.io generates $180,000 in marketplace sales across 17 enterprise brands
“We're working with about 17 different brands like Unilever, Pernod Ricard, GSK, Barclays L'Oreal. They're working with us in about 10 different countries. And yeah, and so we did about a 180,000 since May in marketplace, we call it marketplace sales.”