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Steven Nellemans

AI Team Member, Zapier · 1 appearance on the record.

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founderexecutiveLinkedIn ↗getluna.dev ↗

Steven Nelemans is the co-founder and former CEO of Luna (getluna.dev), an AI sales outreach platform acquired by Zapier. He previously founded Amber Mobility, an electric car-sharing company.

18statements → 10claims → 0claims resolved → 3.67/5average certainty → 1.33/5average debate potential → ≈4.5/5argument clarity, estimated → 1said about them ↓

10 not checkable as stated how the 10 claims stand · each chip opens the sources

10 assertions · 3 opinions · 5 disclosures · every statement was checked. The predictions and assertions are the 10 claims: statements the public record can support or contradict. 0 are resolved, and 10 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Steven argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Steven Nellemans on measured tape to publish a rate. This says nothing about how they speak.

Everything Steven Nellemans said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Nellemans: AI can reduce outreach needed per reply to 10–100 emails
“AI can actually improve the quality so much that you do not have to send a thousand emails to get a reply, but in the end, maybe a hundred, or maybe even 10 to get a reply.”
Steven Nellemans Aug 23, 2023 ▶ 2:22 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR
Opinion
Nellemans: Superior product is useless without market awareness
“And we have a superior product right now, but having a superior product is nothing if, Nobody knows about it.”
Steven Nellemans Aug 23, 2023 ▶ 11:35 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR
Opinion
Nellemans: Apollo.io is Luna's biggest competitor despite also being a partner
“Well, there are a lot of companies working on the same technology, but I think the biggest competitor for us would be Apollo actually, Apollo.io, which is a very interesting one because they're a partner as well.”
Steven Nellemans Aug 23, 2023 ▶ 10:06 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR
Assertion Not checkable as stated
Nellemans: Luna users average a 4.57% positive cold email response rate
“It's for all of our users and like on average, it's 4.57%.”
Steven Nellemans Aug 23, 2023 ▶ 15:19 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR
Assertion Not checkable as stated
Nellemans: Luna averages $139/month with tiers from $100 to $2,500
“On average, it's about 139 dollars. That's like the average sale price that we have right now. We have a tiered subscription pricing ranging from 100, which is the lowest one up to two and a half thousand which is the highest one.”
Steven Nellemans Aug 23, 2023 ▶ 3:19 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR
Assertion Not checkable as stated
Nellemans: Luna has 163 paying customers
“We have a 163 customers right now.”
Steven Nellemans Aug 23, 2023 ▶ 5:11 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR
Assertion Not checkable as stated
Nellemans: Luna has over 10,000 signups and roughly 1,000 WAUs
“I think we have over 10 K signups but we have like a thousand weekly active users.”
Steven Nellemans Aug 23, 2023 ▶ 5:29 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR
Assertion Not checkable as stated
Nellemans: 37% of Luna's signups come from referrals
“And that's also why 37% of our signups come from referrals at this moment.”
Steven Nellemans Aug 23, 2023 ▶ 5:44 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR
Assertion Not checkable as stated
Nellemans: Luna reaches $24.5k in monthly recurring revenue
“Yeah, it's 24 and a half right now.”
Steven Nellemans Aug 23, 2023 ▶ 6:15 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR
Assertion Not checkable as stated
Nellemans: Luna has been growing 50% month-over-month
“And that's why we've been growing 50% month over month.”
Steven Nellemans Aug 23, 2023 ▶ 7:15 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR
Assertion Not checkable as stated
Nellemans: Luna is profitable as of August 2023
“So we are profitable right now, but we raised a small angel around pre-launch.”
Steven Nellemans Aug 23, 2023 ▶ 7:24 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR
Disclosure
Nellemans: Luna raised pre-seed at a $6M pre-money valuation
“No, we did it on a six million pre-money evaluation.”
Steven Nellemans Aug 23, 2023 ▶ 8:46 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR
Assertion Not checkable as stated
Nellemans: Luna's team achieves 9.3% positive cold email response rate
“That's for all our users on average for our personal accounts, because we're continuously using Luna to state our company, but also improve the products. It's a 9.3%.”
Steven Nellemans Aug 23, 2023 ▶ 15:30 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR
Assertion Not checkable as stated
Nellemans: Luna was at $1,000 MRR in January 2023
“So also in January, 23, we were still at about a thousand. dollars MRR.”
Steven Nellemans Aug 23, 2023 ▶ 6:54 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR
Disclosure
Nellemans: Luna raised $350k in pre-seed capital
“That was 350 K.”
Steven Nellemans Aug 23, 2023 ▶ 7:49 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR
Disclosure
Nellemans: Luna aims to raise $1.5M to $2M in next round
“We're thinking about two million, like one and a half, two million, something like that.”
Steven Nellemans Aug 23, 2023 ▶ 8:56 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR
Disclosure
Nellemans: Luna aims to double valuation to $12M despite market shift
“I think we'd love to double the valuation since we launched, but it was also another funding climate in twenty-twenty-two than it is right now.”
Steven Nellemans Aug 23, 2023 ▶ 9:34 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR
Disclosure
Nellemans: Luna operates with only three full-time co-founders
“Just as three co-founders. So we started a company with three, one CTO, one chief growth and me, and we're still with the three of us.”
Steven Nellemans Aug 23, 2023 ▶ 9:51 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR

The other half of the tape: Steven Nellemans's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Steven Nellemans, by other people (1)

Assertion Contradicted
Latka: Nellemans raised $20M and built a $70M startup at 19
“He's raised twenty million bucks for his startups and built a seventy million startup at 19.”
Nathan Latka Aug 23, 2023 ▶ 1:12 Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR

Appearances (1)

EpisodeDateSpeaking time
Proof you don't need a new idea, just better execution. Firm hits 160 customers, $25k MRR Aug 23, 2023 11m
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