The Ledger
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Nellemans: AI can reduce outreach needed per reply to 10–100 emails
“AI can actually improve the quality so much that you do not have to send a thousand emails to get a reply, but in the end, maybe a hundred, or maybe even 10 to get a reply.”
Nellemans: Superior product is useless without market awareness
“And we have a superior product right now, but having a superior product is nothing if, Nobody knows about it.”
Nellemans: Apollo.io is Luna's biggest competitor despite also being a partner
“Well, there are a lot of companies working on the same technology, but I think the biggest competitor for us would be Apollo actually, Apollo.io, which is a very interesting one because they're a partner as well.”
Nellemans: Luna users average a 4.57% positive cold email response rate
“It's for all of our users and like on average, it's 4.57%.”
Nellemans: Luna averages $139/month with tiers from $100 to $2,500
“On average, it's about 139 dollars. That's like the average sale price that we have right now. We have a tiered subscription pricing ranging from 100, which is the lowest one up to two and a half thousand which is the highest one.”
Nellemans: Luna has over 10,000 signups and roughly 1,000 WAUs
“I think we have over 10 K signups but we have like a thousand weekly active users.”
Nellemans: 37% of Luna's signups come from referrals
“And that's also why 37% of our
signups come from referrals at this moment.”
Nellemans: Luna has been growing 50% month-over-month
“And that's why we've been growing 50% month over month.”
Nellemans: Luna is profitable as of August 2023
“So we are profitable right now, but we raised a small angel around pre-launch.”
Nellemans: Luna raised pre-seed at a $6M pre-money valuation
“No, we did it on a six million pre-money evaluation.”
Nellemans: Luna's team achieves 9.3% positive cold email response rate
“That's for all our users on average for our personal accounts, because we're continuously using Luna to state our company, but also improve the products. It's a 9.3%.”
Nellemans: Luna was at $1,000 MRR in January 2023
“So also in January, 23, we were still at about a thousand.
dollars MRR.”
Nellemans: Luna aims to raise $1.5M to $2M in next round
“We're thinking about two million, like one and a half, two million, something like that.”