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Ron Lynch

Founder & CEO, Big Baby Agency · 1 appearance on the record.

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founderexecutiveauthoroperatorbigbabyagency.com ↗

Ron Lynch is a direct-response marketer and creative strategist best known for designing video advertising campaigns that helped scale GoPro from roughly $600,000 to over $600 million in revenue. He also co-authored the book Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product.

6statements → 4claims → 1claims resolved → 3.5/5average certainty → 1.33/5average debate potential → 3said about them ↓

0 supported 1 partly supported 0 contradicted 3 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 opinion · 1 insight · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Ron argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Ron Lynch on measured tape to publish a rate. This says nothing about how they speak.

Everything Ron Lynch said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Lynch: Direct TV Sales Drive 6x to 7x Product Sales at Retail
“And for every one you sell on TV, you sell six or seven at retail once you open the retail doors.”
Ron Lynch Feb 26, 2016 ▶ 10:40 How GoPro Went from $300k to $600M In Sales in Weird Way with Ron Lynch Ep 8
Opinion
Early GoPro was a mediocre pinhole camera saved by great mounts
“When we found GoPro, it was what I'm going to call a mediocre camera with great attachments. It was almost a pinhole camera, and the camera that you're, that we all buy today with GoPro is super advanced compared to where they started, but they always had grea…”
Ron Lynch Feb 26, 2016 ▶ 2:39 How GoPro Went from $300k to $600M In Sales in Weird Way with Ron Lynch Ep 8
Assertion Not checkable as stated
GoPro drove $250K weekly revenue on $100K remnant TV ad spend
“We, if we spent a 100,000 dollars a week, we could anticipate selling 200 to 250,000 dollars of cameras.”
Ron Lynch Feb 26, 2016 ▶ 10:03 How GoPro Went from $300k to $600M In Sales in Weird Way with Ron Lynch Ep 8
Assertion Partly supported
Lynch: GoPro grew revenue from $600k to $600M in five years
“It probably went tenfold. Yeah, I guess it's probably about tenfold a year. There's about a five-year process, and they started it 600,000. So the next year would be six million, and the year after that would be about 50, sixty million. Then it jumped up to ma…”
Ron Lynch Feb 26, 2016 ▶ 13:04 How GoPro Went from $300k to $600M In Sales in Weird Way with Ron Lynch Ep 8
Assertion Not checkable as stated
Lynch: GoPro raised $6M to $8M early on and rarely spent it
“So they raised I think about six, eight million dollars, and they rarely tapped into that money.”
Ron Lynch Feb 26, 2016 ▶ 3:59 How GoPro Went from $300k to $600M In Sales in Weird Way with Ron Lynch Ep 8
Assertion Not checkable as stated
Lynch: 60% to 70% of TV Viewers Filled Out GoPro's Contest Funnel
“I would say probably 60 to 70% of folks filled out that data.”
Ron Lynch Feb 26, 2016 ▶ 8:04 How GoPro Went from $300k to $600M In Sales in Weird Way with Ron Lynch Ep 8

The other half of the tape: Ron Lynch's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on Top Founders. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Nathan Latka 2

Statements about Ron Lynch, by other people (1)

Assertion Partly supported
Latka: Ron Lynch grew GoPro from $600K to $225M in sales
“He is the guy behind GoPro. Took them to 600 K in annual sales to two hundred twenty five million, and he said the opposite of you.”
Nathan Latka Mar 3, 2016 ▶ 15:50 How to Sell an Expensive Course FAST with Sue Zimmerman Episode 24

Every mention by year

tap a year for its mentions
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0112016episodes it came up in
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2016 2 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
How GoPro Went from $300k to $600M In Sales in Weird Way with Ron Lynch Ep 8 Feb 26, 2016 10m
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