The Ledger
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Lynch: Direct TV Sales Drive 6x to 7x Product Sales at Retail
“And for every one you sell on TV, you sell six or seven at retail once you open the retail doors.”
Early GoPro was a mediocre pinhole camera saved by great mounts
“When we found GoPro, it was what I'm going to call a mediocre camera with great attachments. It was almost a pinhole camera, and the camera that you're, that we all buy today with GoPro is super advanced compared to where they started, but they always had grea…”
GoPro drove $250K weekly revenue on $100K remnant TV ad spend
“We, if we spent a 100,000 dollars a week, we could anticipate selling 200 to 250,000 dollars of cameras.”
Lynch: GoPro grew revenue from $600k to $600M in five years
“It probably went tenfold. Yeah, I guess it's probably about tenfold a year. There's about a five-year process, and they started it 600,000. So the next year would be six million, and the year after that would be about 50, sixty million. Then it jumped up to ma…”