GoPro drove $250K weekly revenue on $100K remnant TV ad spend
Ron Lynch · How GoPro Went from $300k to $600M In Sales in Weird Way with Ron Lynch Ep 8 · Feb 26, 2016 · at 10:03
Marketing strategist Ron Lynch shares direct-response media spend and sales figures from GoPro's early advertising campaigns.
0:00 / 0:08exact quote · 8.2s
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“We, if we spent a 100,000 dollars a week, we could anticipate selling 200 to 250,000 dollars of cameras.”
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