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Miron Lulic

Founder and CEO, SuperMoney · 1 appearance on the record.

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founderexecutive@MironLulic ↗LinkedIn ↗lulic.com ↗

He founded SuperMoney in 2013, developing it into a financial comparison marketplace and AI assistant that repeatedly ranked on the Inc. 5000. Previously, he launched early ventures like Frugalytics and Swagsy, and helped build and scale Optima Tax Relief and lender LoanNow.

11statements → 3claims → 1claims resolved → 3.91/5average certainty → 1.45/5average debate potential → ≈4.5/5argument clarity, estimated →

0 supported 0 partly supported 1 contradicted 2 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 2 insights · 6 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 1 is resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Miron argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Optima Tax Relief achieved an estimated 35,000 percent three-year growth rate
“No, I'm saying, like, with Optima you know, it was like, I think it was like a 35,000 percent three-year growth rate or something like that.”
Miron Lulic Sep 14, 2018 ▶ 17:38 1147 We make $200k/mo helping people find financial products

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Miron Lulic on measured tape to publish a rate. This says nothing about how they speak.

Everything Miron Lulic said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
SuperMoney ranking algorithm favors partners based on expected earnings per click
“We do have, you know, a component to our sorting algorithms. It's sort of weighing in our expected revenue. On a earnings per click basis. So we do have some sort of leverage in that way. And we, you know, the people who want more traffic to some degree, if th…”
Miron Lulic Sep 14, 2018 ▶ 5:34 1147 We make $200k/mo helping people find financial products
Insight
High-margin subprime products buy top comparison ranking slots despite lower quality
“Especially in sort of like subprime verticals, typically, you know, somebody with more margin will push their way up to the top and won't really align with the, you know, the general market of what is the best option.”
Miron Lulic Sep 14, 2018 ▶ 7:35 1147 We make $200k/mo helping people find financial products
Insight
Tax and debt relief are highly lucrative per click but remain niche
“A lot of them, you know, pay a lot in tax relief. Some of these like get out of debt verticals are typically very lucrative on an EPC basis, but they're just, you know, niche, tiny vertical.”
Miron Lulic Sep 14, 2018 ▶ 10:20 1147 We make $200k/mo helping people find financial products
Assertion Not checkable as stated
Credit card affiliate payouts range from $10 up to $200
“Personal credit cards typically a lot, you know, lower than that. Okay. Depends on the credit quality and the type of card. We have some as low as, you know, like under 10 dollars and typically, you know, 20 to 50 or something like that, but they, for like a r…”
Miron Lulic Sep 14, 2018 ▶ 12:46 1147 We make $200k/mo helping people find financial products
Disclosure
SuperMoney monetizes on a cost-per-funded-loan basis rather than per lead
“We're not on a per lead basis with anyone right now. We're on a cost per funded loan.”
Miron Lulic Sep 14, 2018 ▶ 4:25 1147 We make $200k/mo helping people find financial products
Disclosure
SuperMoney founders invested $1M to cover burn without raising outside capital
“The selling partners have put in about just over a million dollars at this point in total of our burn. And but we haven't raised any outside.”
Miron Lulic Sep 14, 2018 ▶ 14:43 1147 We make $200k/mo helping people find financial products
Assertion Not checkable as stated
SuperMoney approaches $200k monthly revenue, growing 15% to 20% month-over-month
“No, we've been growing about 15 to 20% month over month in terms of our top line revenue for the last year, and we're approaching about 200 K right now.”
Miron Lulic Sep 14, 2018 ▶ 16:22 1147 We make $200k/mo helping people find financial products
Disclosure
SuperMoney aims to reach a $10M ARR before raising outside capital
“We, you know, we've been aiming to get to the ten million annual revenue run rate before we raise so that we can raise growth capital.”
Miron Lulic Sep 14, 2018 ▶ 16:50 1147 We make $200k/mo helping people find financial products
Assertion Contradicted
Optima Tax Relief achieved an estimated 35,000 percent three-year growth rate
“No, I'm saying, like, with Optima you know, it was like, I think it was like a 35,000 percent three-year growth rate or something like that.”
Miron Lulic Sep 14, 2018 ▶ 17:38 1147 We make $200k/mo helping people find financial products
Disclosure
SuperMoney integrates with lenders to return real pre-approvals directly
“We launched with our personal loan offer engine, and that's integrated directly with a bunch of lenders. So we're collecting a whole loan app on our end. Segmenting it and submitting it to its multiple partners and they're getting real, you know, pre-approvals…”
Miron Lulic Sep 14, 2018 ▶ 4:03 1147 We make $200k/mo helping people find financial products
Disclosure
SuperMoney uses a Wilson scoring algorithm to normalize review distributions
“We use a Wilson scoring algorithm similar to you know, yeah, I think uses that as well. It looks at the distribution of reviews, and you know, it's more, obviously somebody with one five-star review isn't going to rank at the top, so it is looking at that and …”
Miron Lulic Sep 14, 2018 ▶ 6:28 1147 We make $200k/mo helping people find financial products

Appearances (1)

EpisodeDateSpeaking time
1147 We make $200k/mo helping people find financial products Sep 14, 2018 11m
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