Insight certainty 4/5 debate potential 2/5

High-margin subprime products buy top comparison ranking slots despite lower quality

Miron Lulic · 1147 We make $200k/mo helping people find financial products · Sep 14, 2018 · at 7:35

Miron Lulic, founder and CEO of SuperMoney, discusses the risks of pay-to-play monetization models on financial comparison platforms.

0:00 / 0:13exact quote · 13.9s
720p mp4 · rendered on demand · StarZero watermark
“Especially in sort of like subprime verticals, typically, you know, somebody with more margin will push their way up to the top and won't really align with the, you know, the general market of what is the best option.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Miron Lulic

Disclosure
SuperMoney ranking algorithm favors partners based on expected earnings per click
“We do have, you know, a component to our sorting algorithms. It's sort of weighing in our expected revenue. On a earnings per click basis. So we do have some sort of leverage in that way. And we, you know, the people who want more traffic to some degree, if th…”
Miron Lulic Sep 14, 2018 ▶ 5:34 1147 We make $200k/mo helping people find financial products
Insight
Tax and debt relief are highly lucrative per click but remain niche
“A lot of them, you know, pay a lot in tax relief. Some of these like get out of debt verticals are typically very lucrative on an EPC basis, but they're just, you know, niche, tiny vertical.”
Miron Lulic Sep 14, 2018 ▶ 10:20 1147 We make $200k/mo helping people find financial products
Assertion Not checkable as stated
Credit card affiliate payouts range from $10 up to $200
“Personal credit cards typically a lot, you know, lower than that. Okay. Depends on the credit quality and the type of card. We have some as low as, you know, like under 10 dollars and typically, you know, 20 to 50 or something like that, but they, for like a r…”
Miron Lulic Sep 14, 2018 ▶ 12:46 1147 We make $200k/mo helping people find financial products
Disclosure
SuperMoney monetizes on a cost-per-funded-loan basis rather than per lead
“We're not on a per lead basis with anyone right now. We're on a cost per funded loan.”
Miron Lulic Sep 14, 2018 ▶ 4:25 1147 We make $200k/mo helping people find financial products
Disclosure
SuperMoney founders invested $1M to cover burn without raising outside capital
“The selling partners have put in about just over a million dollars at this point in total of our burn. And but we haven't raised any outside.”
Miron Lulic Sep 14, 2018 ▶ 14:43 1147 We make $200k/mo helping people find financial products
Assertion Not checkable as stated
SuperMoney approaches $200k monthly revenue, growing 15% to 20% month-over-month
“No, we've been growing about 15 to 20% month over month in terms of our top line revenue for the last year, and we're approaching about 200 K right now.”
Miron Lulic Sep 14, 2018 ▶ 16:22 1147 We make $200k/mo helping people find financial products
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.