Miron Lulic is the founder and CEO of SuperMoney, a personal finance comparison platform. He discusses the company's capital structure and bootstrapping history.
Disclosure
SuperMoney ranking algorithm favors partners based on expected earnings per click
“We do have, you know, a component to our sorting algorithms. It's sort of weighing in our expected revenue. On a earnings per click basis. So we do have some sort of leverage in that way. And we, you know, the people who want more traffic to some degree, if th…”
Insight
High-margin subprime products buy top comparison ranking slots despite lower quality
“Especially in sort of like subprime verticals, typically, you know, somebody with more margin will push their way up to the top and won't really align with the, you know, the general market of what is the best option.”
Insight
Tax and debt relief are highly lucrative per click but remain niche
“A lot of them, you know, pay a lot in tax relief. Some of these like get out of debt verticals are typically very lucrative on an EPC basis, but they're just, you know, niche, tiny vertical.”
Assertion Not checkable as stated
Credit card affiliate payouts range from $10 up to $200
“Personal credit cards typically a lot, you know, lower than that. Okay. Depends on the credit quality and the type of card. We have some as low as, you know, like under 10 dollars and typically, you know, 20 to 50 or something like that, but they, for like a r…”
Disclosure
SuperMoney monetizes on a cost-per-funded-loan basis rather than per lead
“We're not on a per lead basis with anyone right now. We're on a cost per funded loan.”
Assertion Not checkable as stated
SuperMoney approaches $200k monthly revenue, growing 15% to 20% month-over-month
“No, we've been growing about 15 to 20% month over month in terms of our top line revenue for the last year, and we're approaching about 200 K right now.”