Miron Lulic, founder and CEO of SuperMoney, explains how the platform's loan offer engine collects applications and submits them to multiple lending partners.
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“We launched with our personal loan offer engine, and that's integrated directly with a bunch of lenders. So we're collecting a whole loan app on our end. Segmenting it and submitting it to its multiple partners and they're getting real, you know, pre-approvals back”
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More from Miron Lulic
Disclosure
SuperMoney ranking algorithm favors partners based on expected earnings per click
“We do have, you know, a component to our sorting algorithms. It's sort of weighing in our expected revenue. On a earnings per click basis. So we do have some sort of leverage in that way. And we, you know, the people who want more traffic to some degree, if th…”
Miron LulicSep 14, 2018▶ 5:341147 We make $200k/mo helping people find financial products
“Especially in sort of like subprime verticals, typically, you know, somebody with more margin will push their way up to the top and won't really align with the, you know, the general market of what is the best option.”
Miron LulicSep 14, 2018▶ 7:351147 We make $200k/mo helping people find financial products
Insight
Tax and debt relief are highly lucrative per click but remain niche
“A lot of them, you know, pay a lot in tax relief. Some of these like get out of debt verticals are typically very lucrative on an EPC basis, but they're just, you know, niche, tiny vertical.”
Miron LulicSep 14, 2018▶ 10:201147 We make $200k/mo helping people find financial products
AssertionNot checkable as stated
Credit card affiliate payouts range from $10 up to $200
“Personal credit cards typically a lot, you know, lower than that. Okay. Depends on the credit quality and the type of card. We have some as low as, you know, like under 10 dollars and typically, you know, 20 to 50 or something like that, but they, for like a r…”
Miron LulicSep 14, 2018▶ 12:461147 We make $200k/mo helping people find financial products
Disclosure
SuperMoney monetizes on a cost-per-funded-loan basis rather than per lead
“We're not on a per lead basis with anyone right now. We're on a cost per funded loan.”
Miron LulicSep 14, 2018▶ 4:251147 We make $200k/mo helping people find financial products
Disclosure
SuperMoney founders invested $1M to cover burn without raising outside capital
“The selling partners have put in about just over a million dollars at this point in total of our burn.
And but we haven't raised any outside.”
Miron LulicSep 14, 2018▶ 14:431147 We make $200k/mo helping people find financial products
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