The Ledger
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SuperMoney ranking algorithm favors partners based on expected earnings per click
“We do have, you know, a component to our sorting algorithms. It's sort of weighing in our expected revenue. On a earnings per click basis. So we do have some sort of leverage in that way. And we, you know, the people who want more traffic to some degree, if th…”
High-margin subprime products buy top comparison ranking slots despite lower quality
“Especially in sort of like subprime verticals, typically, you know, somebody with more margin will push their way up to the top and won't really align with the, you know, the general market of what is the best option.”
Tax and debt relief are highly lucrative per click but remain niche
“A lot of them, you know, pay a lot in tax relief. Some of these like get out of debt verticals are typically very lucrative on an EPC basis, but they're just, you know, niche, tiny vertical.”
Credit card affiliate payouts range from $10 up to $200
“Personal credit cards typically a lot, you know, lower than that. Okay. Depends on the credit quality and the type of card. We have some as low as, you know, like under 10 dollars and typically, you know, 20 to 50 or something like that, but they, for like a r…”
SuperMoney monetizes on a cost-per-funded-loan basis rather than per lead
“We're not on a per lead basis with anyone right now. We're on a cost per funded loan.”
SuperMoney founders invested $1M to cover burn without raising outside capital
“The selling partners have put in about just over a million dollars at this point in total of our burn.
And but we haven't raised any outside.”
SuperMoney approaches $200k monthly revenue, growing 15% to 20% month-over-month
“No, we've been growing about 15 to 20% month over month in terms of our top line revenue for the last year, and we're approaching about 200 K right now.”
SuperMoney aims to reach a $10M ARR before raising outside capital
“We, you know, we've been aiming to get to the ten million annual revenue run rate before we raise so that we can raise growth capital.”
Optima Tax Relief achieved an estimated 35,000 percent three-year growth rate
“No, I'm saying, like, with Optima you know, it was like, I think it was like a 35,000 percent three-year growth rate or something like that.”
SuperMoney integrates with lenders to return real pre-approvals directly
“We launched with our personal loan offer engine, and that's integrated directly with a bunch of lenders. So we're collecting a whole loan app on our end. Segmenting it and submitting it to its multiple partners and they're getting real, you know, pre-approvals…”
SuperMoney uses a Wilson scoring algorithm to normalize review distributions
“We use a Wilson scoring algorithm similar to you know, yeah, I think uses that as well. It looks at the distribution of reviews, and you know, it's more, obviously somebody with one five-star review isn't going to rank at the top, so it is looking at that and …”