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Andrew Filev

Founder & CEO, Zencoder · 1 appearance on the record.

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founderexecutive@andrewsthoughts ↗LinkedIn ↗wrike.com ↗

He is best known for founding the collaborative work management platform Wrike in 2006, bootstrapping it through its early growth and leading it to a $2.25 billion acquisition by Citrix in 2021. Today, he leads Zencoder, an artificial intelligence startup focused on developer productivity and AI-assisted software creation.

12statements → 11claims → 2claims resolved → 4.08/5average certainty → 1.08/5average debate potential →

2 supported 0 partly supported 0 contradicted 9 not checkable as stated how the 11 claims stand · each chip opens the sources

11 assertions · 1 disclosure · every statement was checked. The predictions and assertions are the 11 claims: statements the public record can support or contradict. 2 are resolved, and 9 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Andrew argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Filev: Wrike has raised north of $27 million in total capital
“We raised north of twenty seven million dollars.”
Andrew Filev Nov 4, 2019 ▶ 8:36 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Andrew Filev on measured tape to publish a rate. This says nothing about how they speak.

Everything Andrew Filev said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Filev: Wrike targets one-year CAC payback, accepting two years on new channels
“For their ad scale and established programs we try to get to Gross, a sales and marketing efficiency of one, meaning a one year payback. For the new investments. So the channels that are actively growing, we're exploring them. We are ready to invest. So someti…”
Andrew Filev Nov 4, 2019 ▶ 9:04 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time
Assertion Not checkable as stated
Filev confirms Wrike's revenue exceeds $28.8 million in ARR
“Well, the exact revenue number I will not disclose, but I can tell you that your math underestimates it.”
Andrew Filev Nov 4, 2019 ▶ 12:10 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time
Assertion Not checkable as stated
Filev: Wrike starts about 40,000 new company trials per month
“We have about 40,000 trial starting every month and trial typically it equates a new company. So it's not an individual trial, right? It's an organization”
Andrew Filev Nov 4, 2019 ▶ 0:50 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time
Assertion Not checkable as stated
Filev: Wrike average seat price is between $20 and $30 monthly
“On the per seat basis I'd say the average is between 20 and 30. So the SMBs are usually below 20 and their enterprise are usually above 30 companies.”
Andrew Filev Nov 4, 2019 ▶ 2:00 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time
Assertion Not checkable as stated
Filev: Professional services account for under 5% of Wrike's revenue
“Oh no, wait, wait. Less than five percent.”
Andrew Filev Nov 4, 2019 ▶ 5:16 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time
Assertion Not checkable as stated
Filev: Wrike's net revenue retention is over 100%
“So we are over a hundred percent net revenue retention, which is very, very big for us.”
Andrew Filev Nov 4, 2019 ▶ 5:37 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time
Assertion Not checkable as stated
Filev: Wrike's revenue expansion has primarily been driven by seat growth
“In the last past two years, it's mostly been just organic growth of accounts, so number of seats.”
Andrew Filev Nov 4, 2019 ▶ 8:10 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time
Assertion Supported
Filev: Wrike has raised north of $27 million in total capital
“We raised north of twenty seven million dollars.”
Andrew Filev Nov 4, 2019 ▶ 8:36 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time
Assertion Not checkable as stated
Filev: Wrike has 18,000 paid customer organizations
“18,000 to be more correct.”
Andrew Filev Nov 4, 2019 ▶ 10:30 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time
Assertion Supported
Filev: Wrike grew 539% over three years on Deloitte's ranking
“We were named one of the fastest growing companies in North America four years in a row. In the last three years, I believe their growth rate was 530, five 39, yeah 539% on the last three years.”
Andrew Filev Nov 4, 2019 ▶ 13:12 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time
Assertion Not checkable as stated
Filev: Wrike's annual growth rate is in the high double digits and accelerating
“That, that, that, that's correct. On kind of higher, higher end higher end of their double digit growth. And in the last year we've actually accelerated.”
Andrew Filev Nov 4, 2019 ▶ 13:45 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time
Assertion Not checkable as stated
Filev: Wrike employs 200-300 in R&D, 100+ in sales, and 50 in support
“Our R&D organization is between two and 300 people. Our support team is 50, and then our sales organization is north of hundred employees, and then we got about another hundred in customer success and professional services, because which, please don't confuse …”
Andrew Filev Nov 4, 2019 ▶ 2:30 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time

Appearances (1)

EpisodeDateSpeaking time
1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Mon Nov 4, 2019 9m
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