Assertion certainty 3/5 debate potential 1/5

Filev: Wrike average seat price is between $20 and $30 monthly

Andrew Filev · 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time · Nov 4, 2019 · at 2:00

Andrew Filev, founder and CEO of Wrike, breaks down the company's average per-seat pricing across SMB and enterprise tiers.

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“On the per seat basis I'd say the average is between 20 and 30. So the SMBs are usually below 20 and their enterprise are usually above 30 companies.”

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More from Andrew Filev

Disclosure
Filev: Wrike targets one-year CAC payback, accepting two years on new channels
“For their ad scale and established programs we try to get to Gross, a sales and marketing efficiency of one, meaning a one year payback. For the new investments. So the channels that are actively growing, we're exploring them. We are ready to invest. So someti…”
Andrew Filev Nov 4, 2019 ▶ 9:04 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time
Assertion Not checkable as stated
Filev confirms Wrike's revenue exceeds $28.8 million in ARR
“Well, the exact revenue number I will not disclose, but I can tell you that your math underestimates it.”
Andrew Filev Nov 4, 2019 ▶ 12:10 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time
Assertion Not checkable as stated
Filev: Wrike starts about 40,000 new company trials per month
“We have about 40,000 trial starting every month and trial typically it equates a new company. So it's not an individual trial, right? It's an organization”
Andrew Filev Nov 4, 2019 ▶ 0:50 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time
Assertion Not checkable as stated
Filev: Professional services account for under 5% of Wrike's revenue
“Oh no, wait, wait. Less than five percent.”
Andrew Filev Nov 4, 2019 ▶ 5:16 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time
Assertion Not checkable as stated
Filev: Wrike's net revenue retention is over 100%
“So we are over a hundred percent net revenue retention, which is very, very big for us.”
Andrew Filev Nov 4, 2019 ▶ 5:37 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time
Assertion Not checkable as stated
Filev: Wrike's revenue expansion has primarily been driven by seat growth
“In the last past two years, it's mostly been just organic growth of accounts, so number of seats.”
Andrew Filev Nov 4, 2019 ▶ 8:10 1563 Why $28M+ ARR Wrike Tests New Channels at 24 Month Payback, Then Stabilizes at 12 Month Payback Over Time
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