The Ledger
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Filev: Wrike targets one-year CAC payback, accepting two years on new channels
“For their ad scale and established programs we try to get to Gross, a sales and marketing efficiency of one, meaning a one year payback. For the new investments. So the channels that are actively growing, we're exploring them. We are ready to invest. So someti…”
Filev confirms Wrike's revenue exceeds $28.8 million in ARR
“Well, the exact revenue number I will not disclose, but I can tell you that your math underestimates it.”
Filev: Wrike starts about 40,000 new company trials per month
“We have about 40,000 trial starting every month and trial typically it equates a new company. So it's not an individual trial, right? It's an organization”
Filev: Wrike average seat price is between $20 and $30 monthly
“On the per seat basis I'd say the average is between 20 and 30. So the SMBs are usually below 20 and their enterprise are usually above 30 companies.”
Filev: Professional services account for under 5% of Wrike's revenue
“Oh no, wait, wait. Less than five percent.”
Filev: Wrike's net revenue retention is over 100%
“So we are over a hundred percent net revenue retention, which is very, very big for us.”
Filev: Wrike's revenue expansion has primarily been driven by seat growth
“In the last past two years, it's mostly been just organic growth of accounts, so number of seats.”
Filev: Wrike has raised north of $27 million in total capital
“We raised north of twenty seven million dollars.”
Filev: Wrike grew 539% over three years on Deloitte's ranking
“We were named one of the fastest growing companies in North America four years in a row. In the last three years, I believe their growth rate was 530, five 39, yeah 539% on the last three years.”
Filev: Wrike's annual growth rate is in the high double digits and accelerating
“That, that, that, that's correct. On kind of higher, higher end higher end of their double digit growth. And in the last year we've actually accelerated.”
Filev: Wrike employs 200-300 in R&D, 100+ in sales, and 50 in support
“Our R&D organization is between two and 300 people. Our support team is 50, and then our sales organization is north of hundred employees, and then we got about another hundred in customer success and professional services, because which, please don't confuse …”