StarZero All shows Try the podcast clipper →

Yoast

includes Yoast SEO, Yoast Premium

15 statements across 2 episodes · 4 bullish · 3 bearish · 2 people on the record · first statement May 9, 2020 by Joost de Valk · said 37 times in 4 episodes since 2020 · across every show →

Mentions by year, the whole family

brought up most by Nathan Latka (20), Joost de Valk (14), Andrea Volpini (2), Andy Arnott (1)

tap a year for its mentions
002024032020202120222023episodesmentions
0232020202120222023episodes it came up in
007.51.51532020202120222023episodesmentions per episode
2023 2 mentions in 1 episode
2020 35 mentions in 3 episodes 12 per episode

every mention, scene by scene, with the transcript →

Everything said about Yoast, oldest first

May 9, 2020
Assertion Not checkable as stated
Joost de Valk: Yoast has 200,000 to 300,000 paying premium customers
“No, it's closer to two, 300.”
Joost de Valk May 9, 2020 ▶ 5:20 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
May 9, 2020
Assertion Supported
Joost de Valk: Yoast Premium costs 89 dollars per year
“Ah, they are paying 89 dollars a year.”
Joost de Valk May 9, 2020 ▶ 4:19 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
May 9, 2020 bullish
Assertion Not checkable as stated
De Valk: Yoast grew roughly 60% year-over-year for five years
“We've grown about 60% year on year for the last five years.”
Joost de Valk May 9, 2020 ▶ 9:12 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
May 9, 2020 positive
Disclosure
Joost de Valk: Yoast did $12M in annual revenue with 100 employees
“We're now at last year we did about ten million euros. So about twelve million dollars in revenue. There's about a hundred people here.”
Joost de Valk May 9, 2020 ▶ 7:42 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
May 9, 2020 bearish
Assertion Not checkable as stated
De Valk: Yoast suffered 70% annual churn under manual renewals
“For far too long, our term was of like, 70%.”
Joost de Valk May 9, 2020 ▶ 9:55 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
May 9, 2020
Insight
Joost de Valk: Free tiers should include essentials, paid tiers save time
“We have a pretty strict rule within the company on everything that we think every, every side on the planet needs to do the basic works we put into our free plugin and then stuff that saves you time we put into the premium plugin.”
Joost de Valk May 9, 2020 ▶ 6:00 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
May 9, 2020 negative
Opinion
De Valk: Matt Mullenweg and Automattic cannot afford to acquire Yoast
“I don't think he can afford us, first of all.”
Joost de Valk May 9, 2020 ▶ 14:02 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
May 9, 2020
Assertion Not checkable as stated
de Valk: Yoast spends zero dollars on paid marketing
“Zero. We don't spend money on marketing.”
Joost de Valk May 9, 2020 ▶ 11:27 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
May 9, 2020 neutral
Assertion Not checkable as stated
De Valk: Most Yoast growth comes from new users
“Most of that growth is new users.”
Joost de Valk May 9, 2020 ▶ 9:27 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
May 9, 2020
Assertion Supported
Joost de Valk: Yoast runs on 9 to 10 million websites
“There's about nine to ten million sites.”
Joost de Valk May 9, 2020 ▶ 6:30 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
May 9, 2020 positive
Assertion Supported
Joost de Valk: Yoast hit 1M users before launching paid tier
“I started out with a free plugin and had a million users and then decided maybe I should make some money from it.”
Joost de Valk May 9, 2020 ▶ 1:56 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
May 9, 2020
Assertion Not checkable as stated
de Valk: Yoast operates at approximately a 25% profit margin
“More like 25.”
Joost de Valk May 9, 2020 ▶ 13:02 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
May 9, 2020
Assertion Supported
Joost de Valk: Microsoft and The Next Web run Yoast software
“I mean, there are sites like thenextweb.com or microsoft.com that run our software, where there's hundreds of people working on that site, and it's only one site.”
Joost de Valk May 9, 2020 ▶ 7:07 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
May 9, 2020 bullish
Assertion Not checkable as stated
De Valk: Yoast subscription churn dropped to roughly 15%
“The first bunch of people that signed up to a subscription are now over a year in, and for them we only have, like, 15%.”
Joost de Valk May 9, 2020 ▶ 10:07 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
Sep 13, 2020 negative
Opinion
Dimitrov: Stopped using Yoast because it offers little value
“No, I stopped using Yoast. I mean, I've been doing that for quite a bit now, so I don't see that much of a value.”
Stanislav Dimitrov Sep 13, 2020 ▶ 14:18 NightEye App Lands 2500 Customers Using Unique SEO Fiverr Writing Stratetgy
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more