Joost de Valk: Yoast did $12M in annual revenue with 100 employees
Joost de Valk · 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire · May 9, 2020 · at 7:42
Yoast founder Joost de Valk shares the financial performance and headcount numbers of the bootstrapped WordPress plugin company.
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“We're now at last year we did about ten million euros. So about twelve million dollars in revenue. There's about a hundred people here.”
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More from Joost de Valk
De Valk: Matt Mullenweg and Automattic cannot afford to acquire Yoast
“I don't think he can afford us, first of all.”
De Valk: Yoast suffered 70% annual churn under manual renewals
“For far too long, our term was of like, 70%.”
Joost de Valk: Free tiers should include essentials, paid tiers save time
“We have a pretty strict rule within the company on everything that we think every, every side on the planet needs to do the basic works we put into our free plugin and then stuff that saves you time we put into the premium plugin.”