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Assertion Supported AI assessment confidence: 85% certainty 4/5 debate potential 1/5

Joost de Valk: Microsoft and The Next Web run Yoast software

Joost de Valk · 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire · May 9, 2020 · at 7:07

Joost de Valk discusses how enterprise websites with hundreds of team members deploy the Yoast SEO plugin.

0:00 / 0:08exact quote · 8.8s
720p mp4 · rendered on demand · StarZero watermark
“I mean, there are sites like thenextweb.com or microsoft.com that run our software, where there's hundreds of people working on that site, and it's only one site.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Joost de Valk

Opinion
De Valk: Matt Mullenweg and Automattic cannot afford to acquire Yoast
“I don't think he can afford us, first of all.”
Joost de Valk May 9, 2020 ▶ 14:02 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
Assertion Not checkable as stated
De Valk: Yoast suffered 70% annual churn under manual renewals
“For far too long, our term was of like, 70%.”
Joost de Valk May 9, 2020 ▶ 9:55 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
Insight
Joost de Valk: Free tiers should include essentials, paid tiers save time
“We have a pretty strict rule within the company on everything that we think every, every side on the planet needs to do the basic works we put into our free plugin and then stuff that saves you time we put into the premium plugin.”
Joost de Valk May 9, 2020 ▶ 6:00 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
Assertion Not checkable as stated
De Valk: Yoast subscription churn dropped to roughly 15%
“The first bunch of people that signed up to a subscription are now over a year in, and for them we only have, like, 15%.”
Joost de Valk May 9, 2020 ▶ 10:07 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
Assertion Not checkable as stated
de Valk: Yoast spends zero dollars on paid marketing
“Zero. We don't spend money on marketing.”
Joost de Valk May 9, 2020 ▶ 11:27 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
Assertion Supported
Joost de Valk: Yoast hit 1M users before launching paid tier
“I started out with a free plugin and had a million users and then decided maybe I should make some money from it.”
Joost de Valk May 9, 2020 ▶ 1:56 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
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