Survival Frog

“We usually see about five to 10%, and I, it would be higher if we weren't growing.”

“2015 was we grew 27% over 2014.”

“Well, we got a valuation done on the business and they did 4.8 4.8 multiplier of net.”

“A little over 500.”

“Our profit margin net after everything was in the 30% range, so it was very healthy.”

“We split test the price and 27 dollars doubled our conversions.”

“Probably 15 to 16 dollars goes to the manufacturer. Then three dollars goes to shipping, because we typically factor in free shipping. And then we'll keep 10.”

“And we sold, I would say probably twenty million dollars worth over three years.”

“So we sell physical products in the survival and preparedness market like an e-commerce site. And we did 4.7 million last year.”

“Drop shipping great as a business model on concept, tough on profit.”

“2015, our gross margin was 25%. Since we brought everything else in house and did a lot of other negotiating and a lot of different things, but we've been able to get it up to 35% so far this year, and I think we can jack it up another five percent once we mov…”

“And if we do get stuck with something that stays over four months, it's kind of our red flag. Then we'll look at doing a real concentrated marketing push on it. And then if that's just not gaining traction, we'll discount it.”

“Conversions obviously depends on the offer, but conversions typically around three to five percent.”

“They did 4.7 million dollars in revenue in 2015 with a 25% gross margin and a 10% net margin.”