Survival Frog generated $4.7M in revenue in 2015
Byron Walker · EP 395: Survival Frog Does $4.7M in 2015, 25% Gross Margin, 10% Net with Founder Byron Walker · Aug 23, 2016 · at 1:48
Survival Frog founder Byron Walker shares 2015 annual revenue numbers for his preparedness e-commerce business with Nathan Latka.
0:00 / 0:11exact quote · 11.5s
720p mp4 · rendered on demand · StarZero watermark
“So we sell physical products in the survival and preparedness market like an e-commerce site. And we did 4.7 million last year.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Byron Walker
Paid email sponsorships typically convert at 3% to 5%
“Conversions obviously depends on the offer, but conversions typically around three to five percent.”
Email list brokers secure better ad pricing than going direct
“It's better and far better to go to a broker. I'm a list broker and the list broker is going to get you better pricing. You would think the middleman would, Somehow increase prices. No, they're, they get you a much better price.”
Drop shipping is great in concept but tough on profit
“Drop shipping great as a business model on concept, tough on profit.”