Survival Frog pays $15 to $16 for $29.97 LifeStraw Go bottles
Byron Walker · EP 395: Survival Frog Does $4.7M in 2015, 25% Gross Margin, 10% Net with Founder Byron Walker · Aug 23, 2016 · at 11:05
Byron Walker, founder of e-commerce brand Survival Frog, breaks down product unit economics and supplier margins for items sold on their storefront.
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“Probably 15 to 16 dollars goes to the manufacturer. Then three dollars goes to shipping, because we typically factor in free shipping. And then we'll keep 10.”
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“So we sell physical products in the survival and preparedness market like an e-commerce site. And we did 4.7 million last year.”