Survival Frog expanded its gross margin from 25% to 35%
Byron Walker · EP 395: Survival Frog Does $4.7M in 2015, 25% Gross Margin, 10% Net with Founder Byron Walker · Aug 23, 2016 · at 9:49
Byron Walker explains how in-house fulfillment and negotiating power improved Survival Frog's gross margins and predicts future gains.
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“2015, our gross margin was 25%. Since we brought everything else in house and did a lot of other negotiating and a lot of different things, but we've been able to get it up to 35% so far this year, and I think we can jack it up another five percent once we move into a new office”
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