Supermetrics

“To be honest, part of that was secondary. So I also sold some shares.”

“So we started building out the sales operation two years ago. Before that, it was fully self-serve. But we've been aggressively expanding the sales team as we have been pushing the enterprise product offering as well that I just described to you. And now we ha…”

“It used to be in perpetuity, but I think there's now a limit. I don't remember exactly how, how long that is. I think it's more than a year.”

“I think it's 20% for most affiliates, and then they have some tiers on the best performing ones.”

“I think we lost at least fifty million, if not a hundred million in valuation.”

“Some people from Google reached out and then they said that they are planning to launch this Google sheets, add on gallery. And I asked if I want, would I want to be one of the first add-ons to be featured in that gallery. And guess what? Actually, I said no t…”

“Of course, here in Finland, when you hire a person, you're kind of tied to that person. It's not very easy to get rid of the person. So I also wanted to be sure that I had enough buffer there.”

“We have in total around 15,000 customers, but then half of these are marketing agencies.”

“When Google released the Google data studio connector gallery. So you can bring your marketing data from non Google sources like Facebook ads, Twitter ads, and so on into Google data studio. And there we were also the first company that they asked to develop t…”

“Well, in ARR, we are now at twenty-seven million euros, and in turnover, I think we'll get to twenty-four million, maybe.”

“Yes, we are looking at various options of acquiring companies. So data studio connectors, competitors there, of course, it's one area, but there are many other kind of companies that we”

“The valuation is, is you know, let's say between 205 hundred million.”

“We are still profitable, but we are looking for ways to invest that cash in a sensible way, of course.”

“Like if you compare like Supermetrics has hundreds of integrations, but they're not necessarily easy to use when you plug it to Google Let Us Studio.”

“Recently we've also added a data warehousing product. So you can also set up a marketing data warehouse very easily with super metrics.”

“Around two 60.”

“Pretty much all the major agencies are clients of ours.”

“What makes us special is that we don't have our own reporting UI, but we let you use whatever tool you already have in your organization, so we can bring the data for you into an Excel file, or in the Google Seeds, or Google Data Studio, Power BI, Tableau, wha…”

“That's around 70 as well.”

“So who we meet most often would be funnel, a Swedish one Adverity, Austrian.”

“Yeah, we get a lot of signups from there. A couple of hundred every day, same with the Google data studio marketplace. So that's also a really good source for leads for us. So those would definitely be the top two.”

“Yeah. But meanwhile, the competitors have been racing rounds with much worse numbers than we have at a pretty good, good multiples.”

“So total would be something close to the 18,000.”

“No, we are very close. So we have some like 85 K ARR, and I think we are in negotiation with some that would be over a hundred K.”

“In the USD terms, I don't have actually the number, but it's around, you know, 46 and a half in euros.”

“The vast majority of our deals are still rather, rather low, like, 10 K, 15 K deals.”

“So in Euro terms, the valuation was two 50.”

“That would be around 70.”

“We've been profitable throughout the company history and never used one year of investor money in this company.”

“So what we are mostly thinking there is we have a huge client base, a lot of very big companies. Big agencies. So what could be a product that we could upsell to these clients that we already have?”

“So across the whole business, it's around a hundred.”

“So we are seeing still rapid growth. So we are at around 50% year on year.”