Assertion certainty 4/5 debate potential 1/5

Supermetrics employs 260 full-time workers

Mikael Thuneberg · Supermetrics Does $4.3m in March, $51.7m Run Rate Helping Marketers Get All The Data They Need · Apr 1, 2022 · at 4:51

Supermetrics founder Mikael Thuneberg discloses current company headcount to Nathan Latka.

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“Around two 60.”

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More from Mikael Thuneberg

Opinion
Supermetrics competitors raise at higher multiples despite worse financial metrics
“Yeah. But meanwhile, the competitors have been racing rounds with much worse numbers than we have at a pretty good, good multiples.”
Mikael Thuneberg Apr 1, 2022 ▶ 14:05 Supermetrics Does $4.3m in March, $51.7m Run Rate Helping Marketers Get All The Data They Need
What-if
Supermetrics lost up to $100M in valuation due to COVID-19
“I think we lost at least fifty million, if not a hundred million in valuation.”
Mikael Thuneberg Oct 30, 2020 ▶ 19:34 Supermetrics $40m Raise Included Secondary at $200m+ Valuation
Opinion
Supermetrics differentiates by piping data directly into existing UI tools
“What makes us special is that we don't have our own reporting UI, but we let you use whatever tool you already have in your organization, so we can bring the data for you into an Excel file, or in the Google Seeds, or Google Data Studio, Power BI, Tableau, wha…”
Mikael Thuneberg Apr 1, 2022 ▶ 1:53 Supermetrics Does $4.3m in March, $51.7m Run Rate Helping Marketers Get All The Data They Need
Assertion Not checkable as stated
Supermetrics counts nearly all major advertising agencies as clients
“Pretty much all the major agencies are clients of ours.”
Mikael Thuneberg Apr 1, 2022 ▶ 9:36 Supermetrics Does $4.3m in March, $51.7m Run Rate Helping Marketers Get All The Data They Need
Assertion Supported
Supermetrics has always been profitable and never spent investor capital
“We've been profitable throughout the company history and never used one year of investor money in this company.”
Mikael Thuneberg Apr 1, 2022 ▶ 12:52 Supermetrics Does $4.3m in March, $51.7m Run Rate Helping Marketers Get All The Data They Need
Opinion
Thuneberg: Gaining traction as a new Google Sheets add-on is now very difficult
“Now there are hundreds of different add-ons for Google Sheets and for any new entrant, it's very difficult to get to the top anymore and gain traction there.”
Mikael Thuneberg Oct 30, 2020 ▶ 5:42 Supermetrics $40m Raise Included Secondary at $200m+ Valuation
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