Thuneberg: Supermetrics pays a 20% baseline affiliate commission
Mikael Thuneberg · Supermetrics $40m Raise Included Secondary at $200m+ Valuation · Oct 30, 2020 · at 13:17
Mikael Thuneberg, founder and CEO of Supermetrics, explains the commission rates of the company's partner and affiliate program to Nathan Latka.
0:00 / 0:07exact quote · 7.7s
720p mp4 · rendered on demand · StarZero watermark
“I think it's 20% for most affiliates, and then they have some tiers on the best performing ones.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Mikael Thuneberg
Supermetrics competitors raise at higher multiples despite worse financial metrics
“Yeah. But meanwhile, the competitors have been racing rounds with much worse numbers than we have at a pretty good, good multiples.”
Supermetrics lost up to $100M in valuation due to COVID-19
“I think we lost at least fifty million, if not a hundred million in valuation.”
Supermetrics differentiates by piping data directly into existing UI tools
“What makes us special is that we don't have our own reporting UI, but we let you use whatever tool you already have in your organization, so we can bring the data for you into an Excel file, or in the Google Seeds, or Google Data Studio, Power BI, Tableau, wha…”
Supermetrics counts nearly all major advertising agencies as clients
“Pretty much all the major agencies are clients of ours.”