Rocket Fuel

4 statements across 3 episodes · 3 bullish · 0 bearish · 3 people on the record · first statement Jul 11, 2018 by Mark Grether · said 23 times in 7 episodes since 2016 · across every show →

Mentions by year

brought up most by Nathan Latka (9), Mark Grether (5), Randy Wootton (3), Patrick Shea (2), Matt Watson (2), Tanner Larsson (1), Achilles Lagrave (1)

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Everything said about Rocket Fuel, oldest first

Jul 11, 2018 bullish
Assertion Partly supported
Mark Grether: Sizmek is the largest independent global buy-side ad platform
“We acquired Rocket Fuel. We combined both businesses, Seismic and Rocket Fuel, under the Seismic brand, and now we are the largest independent bi-fi platform for advertisers and agencies with about 1600 employees globally.”
Mark Grether Jul 11, 2018 ▶ 1:27 1082 Why Public Sizmek Went Private to Fuel Growth via M&A in Buy Side Programmatic Space
Jul 11, 2018
Insight
Advertisers want integrated platforms instead of stitched-together ad tech stacks
“What they really want to have is one platform that they can use to do everything in one single stack, right? They don't want to have a Frankenstein, Any longer where they have to stitch things together, they really truly won't have a one platform, which is sim…”
Mark Grether Jul 11, 2018 ▶ 3:34 1082 Why Public Sizmek Went Private to Fuel Growth via M&A in Buy Side Programmatic Space
May 21, 2019 positive
Insight
Top-tier VC backing secures favorable debt financing terms for startups
“What I found is, in having done this at Rocket Fuel as well with debt financing, is there a bunch of banks that are just lined up with the VCs, the top VCs in the world, and they got these different deals that they do, and they invest in the portfolio, and you…”
Randy Wootton May 21, 2019 ▶ 7:14 1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine
Mar 7, 2020 positive
Assertion Supported
Brandzuka built the first self-service TV ad platform for $5 daily
“To this point, this space has been serviced by enterprise DSPs such as Rocket Fuel, AppNexus, and the Trade Desk. These guys build very high-end pieces pieces of software that allow professional media buyers at large media agencies to transact media in this wa…”
Achilles Lagrave Mar 7, 2020 ▶ 5:12 1687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
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