Percolate CEO Randy Wootton shares his experience across multiple companies on how commercial banks price debt for startups based on their venture backers.
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“What I found is, in having done this at Rocket Fuel as well with debt financing, is there a bunch of banks that are just lined up with the VCs, the top VCs in the world, and they got these different deals that they do, and they invest in the portfolio, and you get good terms because you're a Sequoia-backed Like Sequoia, GGV, Lightspeed, and First Round, those types of companies want to, the banks want to do business with those companies.”
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More from Randy Wootton
Insight
Wootton: Workflow tools realize true value only through entire division adoption
“Enterprise sales is, it's about landing the big logo, but it's the expansion. And especially for a workflow automation tool, It, its value is realized when you have the entire division, the entire marketing division working on it.”
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Wootton: 80% to 90% retention is reasonable for enterprise software
“So enterprise software, I think expectation of 80, 90% retention is totally reasonable. It's long-term contracts. You're, as we said, you're making these big commitments.”
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Insight
Selling heavy enterprise software to mid-market buyers creates a product-market mismatch
“When you're doing an enterprise software sale, trying to sell in the mid market, it's just mismatched with what the mid market buyer wants.”
Randy WoottonMay 21, 2019▶ 14:471396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine
Disclosure
Percolate targets a customer acquisition cost payback period under six months
“Yeah, we look below six months on CAC.”
Randy WoottonMay 21, 2019▶ 15:111396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine
Insight
Enterprise sales requires a targeted cylinder rather than an inbound funnel
“What I tell my team is enterprise sales is about Focus. It's sales cylinder. So you identify the set of verticals you're going to go after. You build the set of playbooks, and you execute those very specifically against a target account list.”
Randy WoottonMay 21, 2019▶ 15:361396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine
Insight
Wootton: Three sales reps per BDR is the software industry standard
“Industry Wide, what you find is about a three-to-one ratio in terms of three salespeople to one BDR is what's appropriate.”
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