Patrick Shea

Co-Founder and CEO, AdDaptive Intelligence · 1 appearance on the record.

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Patrick Shea co-founded AdDaptive Intelligence in 2010, bootstrapping the B2B account-based advertising and offline-to-online data platform into tens of millions of dollars in revenue without outside funding. A former Boston poker player, he oversees strategic growth, partnerships, and operations for the company's proprietary adtech and analytics solutions.

7statements → 1claims → 0claims resolved → 3.86/5average certainty → 1.14/5average debate potential →

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 assertion · 5 disclosures · 1 what if · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Patrick argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Patrick Shea on measured tape to publish a rate. This says nothing about how they speak.

What they said7 Episodes1

Everything Patrick Shea said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

What-if

Automation allows Adaptive Intelligence to operate with 35 employees instead of 60

“We've got 35 people here, but we don't have any traffickers. We don't have any really basic campaign analysts. Most of that work is all done programmatically with our algorithms and APIs and things like that. So we'd probably be closer to, like, 60 people if w…”

Patrick Shea Apr 30, 2018 ▶ 11:29 1010 The Boston Poker Player Turned B2B Advertiser Breaks $10m Revenue Mark

Disclosure

Shea: Adaptive Intelligence goes to market at $7 to $9 CPM

“Seven to nine is where we go to market. Obviously with some of our bigger customers that comes down a little bit.”

Patrick Shea Apr 30, 2018 ▶ 5:24 1010 The Boston Poker Player Turned B2B Advertiser Breaks $10m Revenue Mark

Disclosure

Shea: Adaptive Intelligence delivers roughly 300M monthly impressions

“So let's see monthly. We're probably it's in the hundreds of millions. So, you know, somewhere in the three hundred million range, somewhere around there, but it varies by month. We're definitely heading to four.”

Patrick Shea Apr 30, 2018 ▶ 5:35 1010 The Boston Poker Player Turned B2B Advertiser Breaks $10m Revenue Mark

Disclosure

Shea: Adaptive Intelligence is entirely bootstrapped with zero outside funding

“So we bootstrapped it from the start. We've never taken any funding.”

Patrick Shea Apr 30, 2018 ▶ 6:19 1010 The Boston Poker Player Turned B2B Advertiser Breaks $10m Revenue Mark

Assertion Not checkable as stated

Shea: Adaptive Intelligence grows 40% to 50% yearly into double-digit millions

“Growth rate year over year is between 40 and 50%. We've doubled since the end of 2015 and like I said, we're in that, we're in the early double digits in the millions.”

Patrick Shea Apr 30, 2018 ▶ 8:49 1010 The Boston Poker Player Turned B2B Advertiser Breaks $10m Revenue Mark

Disclosure

Adaptive Intelligence uses in-house matching rather than third-party enrichers

“So it's all proprietary. We do it all ourselves. We do partner with like digital element and then some of the bigger offline data guys that you've probably heard of to help round out the offering, but the actual kind of matching process is proprietary.”

Patrick Shea Apr 30, 2018 ▶ 2:08 1010 The Boston Poker Player Turned B2B Advertiser Breaks $10m Revenue Mark

Disclosure

Shea: Adaptive Intelligence employs 35 office staff and 5 contractors

“So we've got 35 here in the office and then we have five contractors as well. So those guys are all local Waltham, Cambridge area too.”

Patrick Shea Apr 30, 2018 ▶ 6:09 1010 The Boston Poker Player Turned B2B Advertiser Breaks $10m Revenue Mark

Appearances (1)

Episode	Date	Speaking time
1010 The Boston Poker Player Turned B2B Advertiser Breaks $10m Revenue Mark	Apr 30, 2018	9m

Patrick Shea

The record, in short

How they sound: not measured why? →

Appearances (1)

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