Automation allows Adaptive Intelligence to operate with 35 employees instead of 60
Patrick Shea · 1010 The Boston Poker Player Turned B2B Advertiser Breaks $10m Revenue Mark · Apr 30, 2018 · at 11:29
Patrick Shea, CEO of Adaptive Intelligence, explains how custom automated tools replaced traditional media trafficking and analyst roles.
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“We've got 35 people here, but we don't have any traffickers. We don't have any really basic campaign analysts. Most of that work is all done programmatically with our algorithms and APIs and things like that. So we'd probably be closer to, like, 60 people if we hadn't done that and spent that kind of time earlier on to build those routines and those tools.”
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More from Patrick Shea
Shea: Adaptive Intelligence goes to market at $7 to $9 CPM
“Seven to nine is where we go to market. Obviously with some of our bigger customers that comes down a little bit.”
Shea: Adaptive Intelligence delivers roughly 300M monthly impressions
“So let's see monthly. We're probably it's in the hundreds of millions. So, you know, somewhere in the three hundred million range, somewhere around there, but it varies by month. We're definitely heading to four.”
Shea: Adaptive Intelligence is entirely bootstrapped with zero outside funding
“So we bootstrapped it from the start. We've never taken any funding.”
Shea: Adaptive Intelligence grows 40% to 50% yearly into double-digit millions
“Growth rate year over year is between 40 and 50%. We've doubled since the end of 2015 and like I said, we're in that, we're in the early double digits in the millions.”
Adaptive Intelligence uses in-house matching rather than third-party enrichers
“So it's all proprietary. We do it all ourselves. We do partner with like digital element and then some of the bigger offline data guys that you've probably heard of to help round out the offering, but the actual kind of matching process is proprietary.”