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QuestionPro

also referred to as: question pro

41 statements across 4 episodes · 18 bullish · 1 bearish · 3 people on the record · first statement Jul 21, 2020 by Vivek Bhaskaran · said 566 times in 337 episodes since 2020 · across every show →

Mentions by year

brought up most by Nathan Latka (533), Vivek Bhaskaran (26), Valerie Peck (7)

tap a year for its mentions
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01002002020202120222023episodes it came up in
0010100202002020202120222023episodesmentions per episode
2023 38 mentions in 2 episodes 19 per episode
2022 2 mentions in 1 episode
2021 237 mentions in 156 episodes 2 per episode
2020 289 mentions in 178 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about QuestionPro, oldest first

Jul 21, 2020
Assertion Not checkable as stated
QuestionPro currently operates at 15% to 20% profit margins
“Even today we run at about, you know, 15 to 20% margins.”
Vivek Bhaskaran Jul 21, 2020 ▶ 4:21 QuestionPro Hits $20m Revenue, $5m Cash In Bank, Selling 60% Of Company For $50m Next?
Jul 21, 2020
Disclosure
QuestionPro ACV is $300 self-serve versus $12K for enterprise accounts
“You know, on this side, I'm making about three to 400 bucks a pop, and that side, we're making 12 grand a pop, realistically, right?”
Vivek Bhaskaran Jul 21, 2020 ▶ 12:54 QuestionPro Hits $20m Revenue, $5m Cash In Bank, Selling 60% Of Company For $50m Next?
Jul 21, 2020 bullish
Disclosure
QuestionPro is in private equity talks to scale to $100M ARR
“We're in talks with a couple of private equity firms to help us kind of scale up from twenty million to a hundred million.”
Vivek Bhaskaran Jul 21, 2020 ▶ 13:15 QuestionPro Hits $20m Revenue, $5m Cash In Bank, Selling 60% Of Company For $50m Next?
Jul 21, 2020
Assertion Not checkable as stated
SaaS subscriptions account for 90% of QuestionPro's revenue
“I mean, I think 90% of it is SAS revenue. We do a little bit of services for our enterprise clients.”
Vivek Bhaskaran Jul 21, 2020 ▶ 3:39 QuestionPro Hits $20m Revenue, $5m Cash In Bank, Selling 60% Of Company For $50m Next?
Jul 21, 2020 neutral
Prediction Not checkable as stated
Private equity investors will likely demand a 50% to 60% stake
“I think at that rate, they're very likely most of, most folks want to have some control premium. So they'll, they'll want us to control at least 50, 60% of the company.”
Vivek Bhaskaran Jul 21, 2020 ▶ 14:52 QuestionPro Hits $20m Revenue, $5m Cash In Bank, Selling 60% Of Company For $50m Next?
Jul 21, 2020 positive
Disclosure
SEO has been QuestionPro's core business driver for years
“A lot of our work is through SEO and you know, that's kind of, that has been our driver for our business for a long, long time.”
Vivek Bhaskaran Jul 21, 2020 ▶ 9:56 QuestionPro Hits $20m Revenue, $5m Cash In Bank, Selling 60% Of Company For $50m Next?
Jul 21, 2020
Disclosure
QuestionPro converts 2% to 2.5% of free trials to paid
“So we have a lot of information. So we, about, we convert about two percent to two and a half percent. So we're not converting at 10%. We're converting at two percent.”
Vivek Bhaskaran Jul 21, 2020 ▶ 12:26 QuestionPro Hits $20m Revenue, $5m Cash In Bank, Selling 60% Of Company For $50m Next?
Jul 21, 2020
Assertion Not checkable as stated
QuestionPro serves 800 enterprise and 4,000 non-enterprise customers
“The enterprise is about 800 customers and non-enterprise about 4000 customers.”
Vivek Bhaskaran Jul 21, 2020 ▶ 2:30 QuestionPro Hits $20m Revenue, $5m Cash In Bank, Selling 60% Of Company For $50m Next?
Jul 21, 2020 positive
Assertion Not checkable as stated
QuestionPro revenue is growing at 30% to 35% year-over-year
“So we are going at about 30, 30, 35%.”
Vivek Bhaskaran Jul 21, 2020 ▶ 3:32 QuestionPro Hits $20m Revenue, $5m Cash In Bank, Selling 60% Of Company For $50m Next?
Jul 21, 2020
Assertion Not checkable as stated
QuestionPro expands enterprise accounts by about 30% annually
“We grow accounts by about 30% effectively. Our goal is to grow every account by about 30%.”
Vivek Bhaskaran Jul 21, 2020 ▶ 7:02 QuestionPro Hits $20m Revenue, $5m Cash In Bank, Selling 60% Of Company For $50m Next?
Jul 21, 2020
Disclosure
QuestionPro pays $6K to $8K CAC for $15K enterprise accounts
“So, yeah, I mean, I think our kind of cat approximately is, and I think our analysis is somewhere in the six to 8000 dollar range, you know, in terms of getting people into the door.”
Vivek Bhaskaran Jul 21, 2020 ▶ 9:30 QuestionPro Hits $20m Revenue, $5m Cash In Bank, Selling 60% Of Company For $50m Next?
Jul 21, 2020 neutral
Assertion Not checkable as stated
QuestionPro holds $5M in cash reserves to fund acquisitions
“We have a couple of, you know, five million bucks in the bank, frankly, at this point to do deals of our own, but we want it, we want somebody with, like, a little bigger, bigger kind of checkbook that can help us, you know, frankly, acquire revenue at a much …”
Vivek Bhaskaran Jul 21, 2020 ▶ 14:05 QuestionPro Hits $20m Revenue, $5m Cash In Bank, Selling 60% Of Company For $50m Next?
Jul 21, 2020 bullish
Prediction Not checkable as stated
QuestionPro expects to reach $18M to $20M ARR in 2020
“So the error for this calendar year will be in the 18 to twenty million dollar range.”
Vivek Bhaskaran Jul 21, 2020 ▶ 3:03 QuestionPro Hits $20m Revenue, $5m Cash In Bank, Selling 60% Of Company For $50m Next?
Jul 21, 2020 bullish
Assertion Not checkable as stated
Startups can secure 10x debt leverage against cash reserves for M&A
“There's tons of deals I'm seeing right now where companies are doing exactly what you're doing, but they're only like when you buy a house, they're only fronting 10% of the equity. So you're going to get, let's see, you could work with a debt firm right now an…”
Nathan Latka Jul 21, 2020 ▶ 16:19 QuestionPro Hits $20m Revenue, $5m Cash In Bank, Selling 60% Of Company For $50m Next?
Jul 21, 2020
Assertion Not checkable as stated
QuestionPro generates $15M from enterprise and $5M from non-enterprise
“If you look, if you ask me, like, okay, we made twenty million bucks, out of which I would say fifteen million dollars was from the enterprise business and five million from the non-enterprise business, realistically.”
Vivek Bhaskaran Jul 21, 2020 ▶ 8:29 QuestionPro Hits $20m Revenue, $5m Cash In Bank, Selling 60% Of Company For $50m Next?
May 3, 2022 bullish
Disclosure
Bhaskaran: QuestionPro nearly 9x'd traffic through Latin America expansion
“So that gives you, kind of, how much we grew in the last couple of years. We almost nine-xed our traffic.”
Vivek Bhaskaran May 3, 2022 ▶ 5:07 He Acquired Companies through Whatsapp. Bootstrapped with $30m in revenue today.
May 3, 2022
Disclosure
Bhaskaran bought a $3.5M revenue PE business for $1 million
“So it was making three and a half million bucks. I said, well, I'm not going to pay anything for this. So I typed in that email and I just put an offer letter on my iPhone, and I offered them 800 grand. And they came back and said, would you do one million? I'…”
Vivek Bhaskaran May 3, 2022 ▶ 10:23 He Acquired Companies through Whatsapp. Bootstrapped with $30m in revenue today.
May 3, 2022 bullish
Prediction Not checkable as stated
Bhaskaran guarantees QuestionPro's Latin America revenue will hit $10M
“And that thing is gonna hit ten million bucks. I'm guaranteeing you that.”
Vivek Bhaskaran May 3, 2022 ▶ 15:25 He Acquired Companies through Whatsapp. Bootstrapped with $30m in revenue today.
May 3, 2022
Insight
Bhaskaran: Acquirers should lock in price before doing due diligence
“The only, my, only thing that really matters is like, dude, how much are you going to pay? That's it, right? So get that conversation, at least that's what I do, get that conversation out of the way first. And then start worrying about the diligence and everyt…”
Vivek Bhaskaran May 3, 2022 ▶ 20:20 He Acquired Companies through Whatsapp. Bootstrapped with $30m in revenue today.
May 3, 2022 bullish
Assertion Not checkable as stated
QuestionPro grew Latin America revenue from $100K to $4.5 million
“Ah, so we started off at a hundred grand, and now it's four and a half million bucks. Just out of Latin America. Not just Mexico, but all of Latin America. Mexico, that includes Brazil and everything else, really, right?”
Vivek Bhaskaran May 3, 2022 ▶ 15:16 He Acquired Companies through Whatsapp. Bootstrapped with $30m in revenue today.
May 3, 2022
Insight
Upfront cash is the only real financial risk for acquirers
“Whatever price tag you give, you can divide it between what you pay today, and what you pay tomorrow, and what you pay the day after. And whatever you pay tomorrow and the day after usually has some contingencies, right? If you think about it, like, yeah, I me…”
Vivek Bhaskaran May 3, 2022 ▶ 18:41 He Acquired Companies through Whatsapp. Bootstrapped with $30m in revenue today.
May 3, 2022 positive
Insight
Acquire stalled sub-$1M ARR startups purely to acquihire their founders
“You can hire founders by just acquiring their companies, simply put, right? Smaller companies that they, they're kind of either exhausted, or, They are looking, they just need more, they're not able to get beyond the one million dollar ARR function.”
Vivek Bhaskaran May 3, 2022 ▶ 8:30 He Acquired Companies through Whatsapp. Bootstrapped with $30m in revenue today.
May 3, 2022 positive
Insight
Scaling past $20M ARR requires selling multiple products to existing buyers
“So, so when you start getting to this kind of scale, we just have to have more product to sell to the same buyer, and we round it out, and we, I call it the share a wallet model, so, you know, that's how we do it.”
Vivek Bhaskaran May 3, 2022 ▶ 17:26 He Acquired Companies through Whatsapp. Bootstrapped with $30m in revenue today.
May 3, 2022
Disclosure
Bhaskaran: QuestionPro took $10K customer deals to build features overnight
“I did that quite a bit in the first part, which I said, like, I never said no to any feature, right? Anybody said that they wanted something, I said, I'll get it done. Really, right? Will you buy it? And I was just like on the spot. I've done deals where like,…”
Vivek Bhaskaran May 3, 2022 ▶ 4:04 He Acquired Companies through Whatsapp. Bootstrapped with $30m in revenue today.
May 3, 2022
Assertion Not checkable as stated
Bhaskaran: QuestionPro plateaued at $4M ARR for four years before reaching $10M
“From 2005 to 2009, we got to four million bucks. Then we got stuck over there, right? For almost four years, I got stuck. I mean, now we were four to 4.2 to 4.3 and then eventually kind of 6.5, and so it's, and then we got from 6.5 to 10.”
Vivek Bhaskaran May 3, 2022 ▶ 7:49 He Acquired Companies through Whatsapp. Bootstrapped with $30m in revenue today.
May 3, 2022 bullish
Opinion
QuestionPro beats Qualtrics in Dubai because its local team works Sundays
“In Dubai, we can beat out Qualtrics and Medallia very, very easily, because we walk into the door and say, hey, look, we are right here. You know, enterprise sales is largely about, hey, you work on Sundays, we work on Sundays.”
Vivek Bhaskaran May 3, 2022 ▶ 15:33 He Acquired Companies through Whatsapp. Bootstrapped with $30m in revenue today.
Feb 8, 2023 bullish
Insight
SaaS double-digit multiple expansion triggers at $60M to $70M revenue
“I think the kind of like the trigger is in the 60, 70 range where people can look at that and say, like, can we get this to 203 104 hundred, really, right? And that's a linear argument. I mean, it's still a pretty, Pretty big lift, but it's a linear argument, …”
Vivek Bhaskaran Feb 8, 2023 ▶ 17:53 Bootstrapped to $30m By Acquiring Smaller Companies for 2x, How Question Pro Did It
Feb 8, 2023
Disclosure
QuestionPro paid just under $700k in upfront cash for Sweet CX
“Little less than 700 and change, I think. Right. 700 and change was my exposure.”
Vivek Bhaskaran Feb 8, 2023 ▶ 10:52 Bootstrapped to $30m By Acquiring Smaller Companies for 2x, How Question Pro Did It
Feb 8, 2023 positive
Assertion Not checkable as stated
Latka: QuestionPro hit $30M run rate bootstrapped with five acquisitions
“Guys, questionpro.com finished twenty-twenty-two at a thirty million run rate up from twenty million back in 2019. He's bought five companies and done this all organically in bootstraps since launching in 2005.”
Nathan Latka Feb 8, 2023 ▶ 22:07 Bootstrapped to $30m By Acquiring Smaller Companies for 2x, How Question Pro Did It
Feb 8, 2023
Assertion Not checkable as stated
Bhaskaran: QuestionPro has never failed to pay an earnout
“Honestly, I think I've never, ever kind of not paid an earnout.”
Vivek Bhaskaran Feb 8, 2023 ▶ 12:34 Bootstrapped to $30m By Acquiring Smaller Companies for 2x, How Question Pro Did It
Feb 8, 2023 bullish
Prediction Not checkable as stated
Bhaskaran: QuestionPro targets $40M 2023 revenue with 80% organic growth
“Well, the target is 40, so let's see. ... My expectation is 80, at least 80% of that is going to be organic, maybe 20%, you know, M&A, but, you know, yeah, maybe 80, 20 is kind of the benchmark that I would foot.”
Vivek Bhaskaran Feb 8, 2023 ▶ 14:02 Bootstrapped to $30m By Acquiring Smaller Companies for 2x, How Question Pro Did It
Feb 8, 2023 negative
Insight
Bhaskaran: Not rewriting an acquired company's codebase is a huge long-term mistake
“The first time I did it, I did not rewrite the platform. I rewrite their code base and I, that's, in fact in long term, a huge mistake, right? So because now you have multiple code bases, and my team doesn't want to work on better, and there's all this, all th…”
Vivek Bhaskaran Feb 8, 2023 ▶ 6:10 Bootstrapped to $30m By Acquiring Smaller Companies for 2x, How Question Pro Did It
Feb 8, 2023
Disclosure
QuestionPro acquired Sweet CX for 2x revenue with kickers to 3x
“So I think it was, it ended up being two X with some kickers, if, you know, if it could go up all the way to three X if certain, kind of, obviously, benchmarks are met.”
Vivek Bhaskaran Feb 8, 2023 ▶ 8:12 Bootstrapped to $30m By Acquiring Smaller Companies for 2x, How Question Pro Did It
Feb 8, 2023 neutral
Disclosure
Bhaskaran: QuestionPro uses an internal valuation benchmark of 5x revenue
“We kind of have an internal kind of like benchmark of a five X, simply put, right? It's not 10, it's not three either, realistically. That's the way we kind of like think about ourselves.”
Vivek Bhaskaran Feb 8, 2023 ▶ 16:20 Bootstrapped to $30m By Acquiring Smaller Companies for 2x, How Question Pro Did It
Apr 5, 2023 positive
Assertion Not checkable as stated
Peck: QuestionPro acquired SweetCX to unify its disparate software tools
“We plug a hole for QuestionPro because they didn't have a tool to pull a lot of their different products and tools together. And they fill a lot of little holes for us because they have the tools that we normally use on the consulting side of the business.”
Valerie Peck Apr 5, 2023 ▶ 2:06 Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
Apr 5, 2023 neutral
Disclosure
QuestionPro demanded an asset deal for immediate year-one tax write-downs
“Because he wanted an asset deal, because he can write a hundred percent of the cost of the company down and immediately in year one.”
Valerie Peck Apr 5, 2023 ▶ 14:20 Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
Apr 5, 2023 positive
Disclosure
QuestionPro acquired SweetCX's intellectual property in October 2022
“Probably four months of up and back, with a couple of little halts in the middle we came to an agreement, and we sold the intellectual property of the consulting firm to Sweet CX, and then the team at Question Pro purchased Sweet CX. So that was back in Octobe…”
Valerie Peck Apr 5, 2023 ▶ 3:57 Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
Apr 5, 2023
Disclosure
SweetCX minority shareholders waived equity to boost founder payout in acquisition
“What we actually did, interestingly enough, is a couple of my shareholders said that they would waive their shares so that we could then pump those up a little bit. And the two founders who did most of the work, my CTO and myself, we get a little bit of a bump…”
Valerie Peck Apr 5, 2023 ▶ 8:38 Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
Apr 5, 2023
Disclosure
QuestionPro structured the SweetCX acquisition as an installment sale
“Well, because we did an installment sale.”
Valerie Peck Apr 5, 2023 ▶ 9:26 Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
Apr 5, 2023 bullish
Prediction Not checkable as stated
Peck projects SweetCX will generate $1.8M to $2.0M revenue in 2023
“We're expected to do between 1.8 and two million.”
Valerie Peck Apr 5, 2023 ▶ 5:34 Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
Apr 5, 2023 positive
Assertion Not checkable as stated
SweetCX closed a $550,000 contract expansion with an existing client
“And in the meantime, we got a whale of a client one that had been our client for a couple of years. Doubled again what they had been doing from a functional perspective with us, and I think our contract was 550,000.”
Valerie Peck Apr 5, 2023 ▶ 4:34 Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
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