Perkville

“We raised about five million total.”

“And so we should hit it this year. We're feeling good about that.”

“Rather than get into the hardware game, which we think would tie us down into a specific vertical, we think it's smarter to partner and integrate with existing players in those spaces.”

“We quickly learned that the only way for this to really work is to integrate it to the point of sale system that the business used. And that way it was completely automated, both for the business and for the consumer.”

“What we try and do in the beginning, in the early days, we used to do a lot of sort of discounts and you know, first month free, et cetera. And we're really, we realized that leads to higher churn at the end of the day.”

“Churn is, is a challenge in small, medium-sized companies, especially with a marketing tool, because it's not as mission critical as your point of sale, for example.”

“We're now in about, I would say, three percent monthly absolute churn, or gross churn, and about two percent revenue churn. Yeah, that's three percent logo, two percent revenue.”

“The average per location is probably like one 20 a month in that range.”

“I would say it's probably because there is some revenue share in there, so that impacts the LTV a bit, so you're probably getting closer to eight, nine months in that range.”

“We've been growing about 15, 20% a year.”

“We are, you know, maybe 10% in the red right now.”

“Right now we're around three to one CAC to LTV. And, you know, I think that's kind of the floor of where you want to be. And that's also been a struggle to get there, but we've made it. And I think we want to get to four to five.”