Assertion Partly supported AI assessment confidence: 85% certainty 4/5 debate potential 1/5

Saha: Perkville has raised $5 million in total funding

Sunil Saha · 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR · Oct 10, 2018 · at 2:31

Sunil Saha, founder and CEO of Perkville, discusses his company's fundraising history with Nathan Latka.

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“We raised about five million total.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Perkville has raised approximately $5 million in total funding.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

In an October 10, 2018 interview, then-CEO Sunil Saha stated that Perkville had raised 'about five million total.' Documented funding records prior to October 2018 show Perkville raised a seed round in January 2013 ($500,000, bringing total to $1.2 million), a Series A in October 2014 ($2.4 million), and a follow-on round in May 2016, bringing Tracxn's tracked cumulative funding to $4.46 million across three rounds (with other aggregator totals such as Growjo and Startup Intros tracking between $4.1 million and $4.2 million, and PitchBook later tracking $6.01 million overall). Because verified public databases document approximately $4.46 million raised by Perkville by 2016–2018, Saha's figure of 'about five million' was a close round approximation (within ~11% of tracked totals at the time), which resolves to partially_true under ledger guidelines for offhand numeric estimates.

FinSMEs reported on January 31, 2013, that Perkville raised a $500,000 seed round, bringing total capital raised to date to $1.2 million.
FinSMEs and VC News Daily reported on October 8, 2014, that Perkville raised a $2.4 million Series A round led by Moneta Ventures.
Tracxn documented a follow-on funding round on May 11, 2016, bringing Perkville's cumulative tracked funding to $4.46 million across three rounds prior to the October 2018 podcast.
Independent aggregator profiles report cumulative Perkville funding figures between $4.1 million (Growjo) and $4.46 million (Tracxn), with PitchBook tracking $6.01 million over time.

Checked against

[1] growjo.com [2] foodtechconnect.com [3] finsmes.com [4] vcnewsdaily.com [5] tracxn.com [6] startupintros.com [7] pitchbook.com [8] wellfound.com

Perkville raised million funding "Perkville" "Series A" "Seed" funding rounds Perkville Sunil Saha funding round Perkville funding Crunchbase PitchBook

assessed as of 2026-09-02

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Mentioned

Perkville

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Insight

Saha: SMB loyalty programs only succeed via direct POS integration

“We quickly learned that the only way for this to really work is to integrate it to the point of sale system that the business used. And that way it was completely automated, both for the business and for the consumer.”

Sunil Saha Oct 10, 2018 ▶ 4:02 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Disclosure

Saha: Perkville avoids hardware to stay cross-vertical via integrations

“Rather than get into the hardware game, which we think would tie us down into a specific vertical, we think it's smarter to partner and integrate with existing players in those spaces.”

Sunil Saha Oct 10, 2018 ▶ 7:34 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Insight

Saha: Offering discounts and free months leads to higher customer churn

“What we try and do in the beginning, in the early days, we used to do a lot of sort of discounts and you know, first month free, et cetera. And we're really, we realized that leads to higher churn at the end of the day.”

Sunil Saha Oct 10, 2018 ▶ 12:38 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Assertion Not checkable as stated

Saha: Perkville currently operates at about 10% in the red

“We are, you know, maybe 10% in the red right now.”

Sunil Saha Oct 10, 2018 ▶ 2:44 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Prediction Not checkable as stated

Saha: Perkville should reach profitability in 2018

“And so we should hit it this year. We're feeling good about that.”

Sunil Saha Oct 10, 2018 ▶ 2:55 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Insight

Saha: Marketing tools suffer higher SMB churn than mission-critical POS systems

“Churn is, is a challenge in small, medium-sized companies, especially with a marketing tool, because it's not as mission critical as your point of sale, for example.”

Sunil Saha Oct 10, 2018 ▶ 10:58 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Saha: Perkville has raised $5 million in total funding

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