Sunil Saha

Co-Founder and CEO, Perkville · 1 appearance on the record.

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Sunil Saha founded Perkville, an automated customer loyalty, retention, and referral SaaS platform widely used across the fitness, health, and retail sectors. Prior to founding Perkville—and subsequently launching the integration platform Middle—he worked as a Senior Product Manager at LinkedIn and Yahoo!.

12statements → 7claims → 1claims resolved → 3.5/5average certainty → 1.25/5average debate potential →

0 supported 1 partly supported 0 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

1 prediction · 6 assertions · 3 insights · 2 disclosures · every statement was checked. The prediction and assertions are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Sunil argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Sunil Saha on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Sunil Saha said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Saha: SMB loyalty programs only succeed via direct POS integration

“We quickly learned that the only way for this to really work is to integrate it to the point of sale system that the business used. And that way it was completely automated, both for the business and for the consumer.”

Sunil Saha Oct 10, 2018 ▶ 4:02 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Disclosure

Saha: Perkville avoids hardware to stay cross-vertical via integrations

“Rather than get into the hardware game, which we think would tie us down into a specific vertical, we think it's smarter to partner and integrate with existing players in those spaces.”

Sunil Saha Oct 10, 2018 ▶ 7:34 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Insight

Saha: Offering discounts and free months leads to higher customer churn

“What we try and do in the beginning, in the early days, we used to do a lot of sort of discounts and you know, first month free, et cetera. And we're really, we realized that leads to higher churn at the end of the day.”

Sunil Saha Oct 10, 2018 ▶ 12:38 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Assertion Not checkable as stated

Saha: Perkville currently operates at about 10% in the red

“We are, you know, maybe 10% in the red right now.”

Sunil Saha Oct 10, 2018 ▶ 2:44 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Prediction Not checkable as stated

Saha: Perkville should reach profitability in 2018

“And so we should hit it this year. We're feeling good about that.”

Sunil Saha Oct 10, 2018 ▶ 2:55 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Insight

Saha: Marketing tools suffer higher SMB churn than mission-critical POS systems

“Churn is, is a challenge in small, medium-sized companies, especially with a marketing tool, because it's not as mission critical as your point of sale, for example.”

Sunil Saha Oct 10, 2018 ▶ 10:58 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Assertion Not checkable as stated

Saha: Perkville maintains 3% gross logo churn and 2% revenue churn monthly

“We're now in about, I would say, three percent monthly absolute churn, or gross churn, and about two percent revenue churn. Yeah, that's three percent logo, two percent revenue.”

Sunil Saha Oct 10, 2018 ▶ 11:07 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Assertion Not checkable as stated

Saha: Perkville operates at 3:1 LTV-to-CAC with plans to reach 4:1 to 5:1

“Right now we're around three to one CAC to LTV. And, you know, I think that's kind of the floor of where you want to be. And that's also been a struggle to get there, but we've made it. And I think we want to get to four to five.”

Sunil Saha Oct 10, 2018 ▶ 11:38 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Assertion Not checkable as stated

Saha: Perkville's CAC payback period is around 8 to 9 months

“I would say it's probably because there is some revenue share in there, so that impacts the LTV a bit, so you're probably getting closer to eight, nine months in that range.”

Sunil Saha Oct 10, 2018 ▶ 13:32 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Assertion Not checkable as stated

Saha: Perkville is growing annual revenue at 15% to 20%

“We've been growing about 15, 20% a year.”

Sunil Saha Oct 10, 2018 ▶ 15:06 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Assertion Partly supported

Saha: Perkville has raised $5 million in total funding

“We raised about five million total.”

Sunil Saha Oct 10, 2018 ▶ 2:31 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Disclosure

Saha: Perkville averages around $120 per month per location

“The average per location is probably like one 20 a month in that range.”

Sunil Saha Oct 10, 2018 ▶ 8:01 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR

Appearances (1)

Episode	Date	Speaking time
1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR	Oct 10, 2018	8m

Sunil Saha

The record, in short

How they sound: not measured why? →

Appearances (1)

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