Saha: Perkville should reach profitability in 2018
Sunil Saha · 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR · Oct 10, 2018 · at 2:55
Sunil Saha, founder of Perkville, discusses the company's target to achieve operational profitability in 2018.
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“And so we should hit it this year. We're feeling good about that.”
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More from Sunil Saha
Saha: SMB loyalty programs only succeed via direct POS integration
“We quickly learned that the only way for this to really work is to integrate it to the point of sale system that the business used. And that way it was completely automated, both for the business and for the consumer.”
Saha: Perkville avoids hardware to stay cross-vertical via integrations
“Rather than get into the hardware game, which we think would tie us down into a specific vertical, we think it's smarter to partner and integrate with existing players in those spaces.”
Saha: Offering discounts and free months leads to higher customer churn
“What we try and do in the beginning, in the early days, we used to do a lot of sort of discounts and you know, first month free, et cetera. And we're really, we realized that leads to higher churn at the end of the day.”
Saha: Perkville currently operates at about 10% in the red
“We are, you know, maybe 10% in the red right now.”