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Gimlet Media

also referred to as: gimlet

9 statements across 2 episodes · 4 bullish · 0 bearish · 2 people on the record · first statement Feb 1, 2016 by Alex Blumberg · said 21 times in 9 episodes since 2016 · across every show →

Mentions by year

brought up most by Nathan Latka (11), Margaret Brown (3), Alex Blumberg (3), Joe Saul-Sehy (2), Peter Awad (1), Nicole Verkindt (1)

tap a year for its mentions
001042082016201720182019episodesmentions
0482016201720182019episodes it came up in
001.54382016201720182019episodesmentions per episode
2019 3 mentions in 1 episode
2017 1 mention in 1 episode
2016 17 mentions in 7 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Gimlet Media, oldest first

Feb 1, 2016 bullish
Prediction Not checkable as stated
Blumberg: Podcasting will head toward premium television production values
“Our bet is that, you know, as this medium matures, that it's going to be heading in the direction of sort of premium television, that like, there's going to be, you know, higher and higher production values, more and more sort of like creative energy into crea…”
Alex Blumberg Feb 1, 2016 ▶ 6:37 King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
Feb 1, 2016 positive
Assertion Not checkable as stated
Blumberg: All podcast shows launched by Gimlet Media are profitable
“The way we're operating right now, like on a per show basis, all the shows that we've launched are profitable.”
Alex Blumberg Feb 1, 2016 ▶ 2:46 King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
Feb 1, 2016 positive
Disclosure
Blumberg: Gimlet commands premium ad rates by producing ads in-house
“We are able to command a premium on those spots because we produce them ourselves. And we have a unit inside Gimlet that produces the ads.”
Alex Blumberg Feb 1, 2016 ▶ 4:29 King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
Feb 1, 2016
Disclosure
Blumberg: Gimlet takes six months to develop a show from concept
“It's a six month process taking a show from concept to final execution.”
Alex Blumberg Feb 1, 2016 ▶ 7:17 King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
Feb 1, 2016
Disclosure
Blumberg: Gimlet spends at least $100k developing each new show
“We're spending at least a hundred grand before we even, before we're out the door with one single podcast.”
Alex Blumberg Feb 1, 2016 ▶ 8:15 King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
Feb 1, 2016 bullish
Assertion Not checkable as stated
Blumberg: Gimlet ad CPMs are well above industry average of $20–$30
“I think the average for the industry is somewhere between 20 and 30 dollar CPMs per spot and we're getting well above that.”
Alex Blumberg Feb 1, 2016 ▶ 5:13 King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
Feb 1, 2016
Assertion Not checkable as stated
Reply All generates over $1M annually at 500k downloads per episode
“What a show like reply all if it's got 36 shows a year at the audiences that it's doing, which are about, you know, which are like somewhere close to half a million downloads per episode. You know, it's bringing in over a million dollars a year.”
Alex Blumberg Feb 1, 2016 ▶ 17:26 King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
Feb 1, 2016
Disclosure
Blumberg: Reply All produces 36 episodes yearly with six dedicated staff
“They release 36 shows a year. And there's a staff of six, you know, working full-time you know, five, five full-time people and an intern.”
Alex Blumberg Feb 1, 2016 ▶ 11:19 King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
Jan 21, 2017 neutral
Assertion Not checkable as stated
Latka: Gimlet Media spends six figures per show before releasing samples
“No, like, each show, he'll put, he broke down the team structure for me. He'll put, like, I think six or eight people Per show. And before there's even anything out live, they're investing over six figures before they even put a sample out.”
Nathan Latka Jan 21, 2017 ▶ 20:29 EP 546: The Pitch Made $80k in Year 1 Sponsor Revenue, 700,000 Downloads with Producer Josh Muccio
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