Alex Blumberg, co-founder and CEO of podcast network Gimlet Media, explains the company's unit economics and financial health following a funding round.
0:00 / 0:05exact quote · 5.6s
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“The way we're operating right now, like on a per show basis, all the shows that we've launched are profitable.”
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More from Alex Blumberg
Disclosure
Blumberg: Gimlet spends at least $100k developing each new show
“We're spending at least a hundred grand before we even, before we're out the door with one single podcast.”
Alex BlumbergFeb 1, 2016▶ 8:15King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
PredictionNot checkable as stated
Blumberg: Podcasting will head toward premium television production values
“Our bet is that, you know, as this medium matures, that it's going to be heading in the direction of sort of premium television, that like, there's going to be, you know, higher and higher production values, more and more sort of like creative energy into crea…”
Alex BlumbergFeb 1, 2016▶ 6:37King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
AssertionNot checkable as stated
Reply All generates over $1M annually at 500k downloads per episode
“What a show like reply all if it's got 36 shows a year at the audiences that it's doing, which are about, you know, which are like somewhere close to half a million downloads per episode. You know, it's bringing in over a million dollars a year.”
Alex BlumbergFeb 1, 2016▶ 17:26King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
Disclosure
Blumberg: Gimlet commands premium ad rates by producing ads in-house
“We are able to command a premium on those spots because we produce them ourselves. And we have a unit inside Gimlet that produces the ads.”
Alex BlumbergFeb 1, 2016▶ 4:29King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
AssertionNot checkable as stated
Blumberg: Gimlet ad CPMs are well above industry average of $20–$30
“I think the average for the industry is somewhere between 20 and 30 dollar CPMs per spot and we're getting well above that.”
Alex BlumbergFeb 1, 2016▶ 5:13King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
Disclosure
Blumberg: Gimlet takes six months to develop a show from concept
“It's a six month process taking a show from concept to final execution.”
Alex BlumbergFeb 1, 2016▶ 7:17King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
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