Disclosure certainty 4/5 debate potential 2/5

Blumberg: Gimlet spends at least $100k developing each new show

Alex Blumberg · King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media · Feb 1, 2016 · at 8:15

Alex Blumberg details development and piloting costs for new narrative podcasts at Gimlet Media.

0:00 / 0:03exact quote · 3.8s
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“We're spending at least a hundred grand before we even, before we're out the door with one single podcast.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Alex Blumberg

Assertion Not checkable as stated
Blumberg: All podcast shows launched by Gimlet Media are profitable
“The way we're operating right now, like on a per show basis, all the shows that we've launched are profitable.”
Alex Blumberg Feb 1, 2016 ▶ 2:46 King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
Prediction Not checkable as stated
Blumberg: Podcasting will head toward premium television production values
“Our bet is that, you know, as this medium matures, that it's going to be heading in the direction of sort of premium television, that like, there's going to be, you know, higher and higher production values, more and more sort of like creative energy into crea…”
Alex Blumberg Feb 1, 2016 ▶ 6:37 King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
Assertion Not checkable as stated
Reply All generates over $1M annually at 500k downloads per episode
“What a show like reply all if it's got 36 shows a year at the audiences that it's doing, which are about, you know, which are like somewhere close to half a million downloads per episode. You know, it's bringing in over a million dollars a year.”
Alex Blumberg Feb 1, 2016 ▶ 17:26 King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
Disclosure
Blumberg: Gimlet commands premium ad rates by producing ads in-house
“We are able to command a premium on those spots because we produce them ourselves. And we have a unit inside Gimlet that produces the ads.”
Alex Blumberg Feb 1, 2016 ▶ 4:29 King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
Assertion Not checkable as stated
Blumberg: Gimlet ad CPMs are well above industry average of $20–$30
“I think the average for the industry is somewhere between 20 and 30 dollar CPMs per spot and we're getting well above that.”
Alex Blumberg Feb 1, 2016 ▶ 5:13 King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
Disclosure
Blumberg: Gimlet takes six months to develop a show from concept
“It's a six month process taking a show from concept to final execution.”
Alex Blumberg Feb 1, 2016 ▶ 7:17 King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media
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