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Margaret Brown

Founder & Publisher, Shelf Media Group · 1 appearance on the record.

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founderjournalistoperatorshelfmediagroup.com ↗

Margaret Brown founded Shelf Media Group in 2010 to produce digital publications, including indie book review magazine Shelf Unbound and podcast magazine Podster. She was a lifetime member of the National Book Critics Circle and published award-winning digital magazines.

10statements → 7claims → 1claims resolved → 3.9/5average certainty → 1/5average debate potential → 3said about them ↓

1 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 3 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Margaret argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Shelf Unbound Won the 2015 Maggie Award for Best Digital Magazine
“It's a digital-only magazine and is actually the twenty-fifteen Maggie Award winner for Best Digital Magazine.”
Margaret Brown Mar 8, 2016 ▶ 2:09 $120k, Hustle, and a Hugely Successful Digital Magazine with Margaret Brown or Podster EP 195

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Margaret Brown on measured tape to publish a rate. This says nothing about how they speak.

Everything Margaret Brown said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Margaret Brown Launched Shelf Media With Under $10,000 in Capital
“Probably to get started under 10,000 dollars.”
Margaret Brown Mar 8, 2016 ▶ 2:43 $120k, Hustle, and a Hugely Successful Digital Magazine with Margaret Brown or Podster EP 195
Assertion Not checkable as stated
Shelf Unbound Generates $20,000 in Ad Revenue Per Issue
“Right now we're doing about 20,000. Per issue of Shelf Unbound.”
Margaret Brown Mar 8, 2016 ▶ 13:53 $120k, Hustle, and a Hugely Successful Digital Magazine with Margaret Brown or Podster EP 195
Assertion Not checkable as stated
Shelf Media's Annual Self-Published Book Contest Generates $40,000 Yearly
“But the thing is that we charge a 40 dollar entry fee, and we get about a thousand entries per year, so that's another another good revenue source for us.”
Margaret Brown Mar 8, 2016 ▶ 14:55 $120k, Hustle, and a Hugely Successful Digital Magazine with Margaret Brown or Podster EP 195
Assertion Supported
Shelf Unbound Won the 2015 Maggie Award for Best Digital Magazine
“It's a digital-only magazine and is actually the twenty-fifteen Maggie Award winner for Best Digital Magazine.”
Margaret Brown Mar 8, 2016 ▶ 2:09 $120k, Hustle, and a Hugely Successful Digital Magazine with Margaret Brown or Podster EP 195
Assertion Not checkable as stated
Shelf Unbound Reaches 125,000 Readers Across 75 Countries
“Our advertisers for Shelf Unbound are primarily self-published authors who are looking for an audience, and so we, Shelf Unbound reaches a 125,000 avid readers, and is read primarily in the United States, but we also have subscribers in 75 plus countries.”
Margaret Brown Mar 8, 2016 ▶ 3:14 $120k, Hustle, and a Hugely Successful Digital Magazine with Margaret Brown or Podster EP 195
Disclosure
Shelf Media Spent Only $5,000 on Advertising in Its First Year
“In the first year, we probably spent I didn't probably 5000 dollars. I didn't spend a lot of money on advertising.”
Margaret Brown Mar 8, 2016 ▶ 4:17 $120k, Hustle, and a Hugely Successful Digital Magazine with Margaret Brown or Podster EP 195
Assertion Not checkable as stated
Cold Emailing 60 Journalists Yielded One Published Article for Podster
“So where I was going with that is that I've reached out this week to about 60 people, and I've had three people interest. Two people. One person has already written something on us, and that got us some, has gotten us some subscriptions.”
Margaret Brown Mar 8, 2016 ▶ 6:28 $120k, Hustle, and a Hugely Successful Digital Magazine with Margaret Brown or Podster EP 195
Disclosure
All Shelf Media Group Digital Magazines Are Free for Subscribers
“No Podster is free so subscriptions to all of our magazines are free.”
Margaret Brown Mar 8, 2016 ▶ 7:06 $120k, Hustle, and a Hugely Successful Digital Magazine with Margaret Brown or Podster EP 195
Assertion Not checkable as stated
Shelf Media Reaches Profitability at Just $4,000 in Monthly Revenue
“I would say four to be profitable.”
Margaret Brown Mar 8, 2016 ▶ 9:40 $120k, Hustle, and a Hugely Successful Digital Magazine with Margaret Brown or Podster EP 195
Assertion Not checkable as stated
Shelf Media Leveraged Its 125,000-Subscriber List to Launch Podster
“We sent the first issue of Podster to The 125,000 audience of Shelf Unbound.”
Margaret Brown Mar 8, 2016 ▶ 11:31 $120k, Hustle, and a Hugely Successful Digital Magazine with Margaret Brown or Podster EP 195

The other half of the tape: Margaret Brown's own voice is left out of every number here. Other people bring the name up 3 times in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 3

Every mention by year

tap a year for its mentions
0021312016episodesmentions
0112016episodes it came up in
001.50.5312016episodesmentions per episode
2016 3 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
$120k, Hustle, and a Hugely Successful Digital Magazine with Margaret Brown or Podster EP Mar 8, 2016 12m
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