Shelf Unbound Generates $20,000 in Ad Revenue Per Issue
Margaret Brown · $120k, Hustle, and a Hugely Successful Digital Magazine with Margaret Brown or Podster EP 195 · Mar 8, 2016 · at 13:53
Margaret Brown, founder of Shelf Media, details the advertising economics of her digital publication Shelf Unbound to host Nathan Latka.
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“Right now we're doing about 20,000. Per issue of Shelf Unbound.”
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More from Margaret Brown
Margaret Brown Launched Shelf Media With Under $10,000 in Capital
“Probably to get started under 10,000 dollars.”
Shelf Media's Annual Self-Published Book Contest Generates $40,000 Yearly
“But the thing is that we charge a 40 dollar entry fee, and we get about a thousand entries per year, so that's another another good revenue source for us.”
Shelf Unbound Won the 2015 Maggie Award for Best Digital Magazine
“It's a digital-only magazine and is actually the twenty-fifteen Maggie Award winner for Best Digital Magazine.”
Shelf Unbound Reaches 125,000 Readers Across 75 Countries
“Our advertisers for Shelf Unbound are primarily self-published authors who are looking for an audience, and so we, Shelf Unbound reaches a 125,000 avid readers, and is read primarily in the United States, but we also have subscribers in 75 plus countries.”
Shelf Media Spent Only $5,000 on Advertising in Its First Year
“In the first year, we probably spent I didn't probably 5000 dollars. I didn't spend a lot of money on advertising.”
Cold Emailing 60 Journalists Yielded One Published Article for Podster
“So where I was going with that is that I've reached out this week to about 60 people, and I've had three people interest. Two people. One person has already written something on us, and that got us some, has gotten us some subscriptions.”