freemium

8 statements across 7 episodes · 4 bullish · 1 bearish · 7 people on the record · first statement Feb 2, 2017 by David Darmanin · across every show →

Everything said about freemium, oldest first

Feb 2, 2017 positive
Insight
Staying bootstrapped removes pressure to prematurely monetize a freemium community
“We've been approached by VC firms, we've received offers, but we like to think that it's an advantage for us to not take funding for now, purely because it removes any pressure for us to monetize that freemium, that community model that we have, right?”
David Darmanin Feb 2, 2017 ▶ 16:57 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin
Feb 2, 2017 positive
Assertion Not checkable as stated
Hotjar's average revenue per user is just under €50 per month
“We're just shy of the 50 euro range. So it's relatively low. We are a volume company, but that's typical when you do freemium. But if we do well, we expect that number to constantly go up. So when we started, it was in the 30 euro range.”
David Darmanin Feb 2, 2017 ▶ 5:57 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin
Jul 1, 2018 positive
Disclosure
Benati: 30-day free trial has been a big win for Lead Gnome over freemium
“Now we don't personally do freemium model but we do a free trial of 30 days, and that gives people more than enough time to see the results and get used to it, and that's been a big, big win for us.”
Matt Benati Jul 1, 2018 ▶ 13:39 1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"
Sep 18, 2018
Insight
Rusenko: Freemium fails if paywalls feel like artificial constraints
“Your model has to resonate with your customers in a way that they understand why they have to pay more for something, or they just won't do it. If it comes off as sort of fake, comes off as this like artificial constraint, it's not going to work.”
David Rusenko Sep 18, 2018 ▶ 21:44 1151 Weebly CEO: 50m Users, North of .5% Conversion to $8/mo
Apr 13, 2019 neutral
Insight
Latka: Freemium models only work when your brand is top-of-mind
“I think the only way to make freemium work though is people have, you have to be at the tip of their tongue when they talk about a space.”
Nathan Latka Apr 13, 2019 ▶ 10:39 1358 He's Put in $450k Before Turning on Paywall, Smart or Not?
Apr 29, 2020
Insight
Value-add features drive freemium conversion better than usage limits alone
“I honestly think that these are most often better conversion drivers than for example, limits. Like limits are good to bring someone to, like to force someone to the moment of having to make a decision. But I think what will really bring people over the hump i…”
Leif Abraham Apr 29, 2020 ▶ 13:42 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?
Jan 4, 2022 negative
Insight
Pearson: Freemium failed because accounting customers only adopted paid software
“The freemium Model is something we tried way back in the day, and that did not work. As soon as we turned pricing off and payments, or sorry, charging everyone for the software, we had a whole bunch of emails going, oh great, now I'll start using it. So, big l…”
Guy Pearson Jan 4, 2022 ▶ 14:19 Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale
Feb 11, 2025 positive
Assertion Partly supported
Tettra's switch from free trial to freemium skyrocketed signups and MRR
“Whenever Tetra switched it up, they decided, ok, we need to give a freemium motion for this product, And what you can see here is the number of signups for their switch, it started to skyrocket as soon as they made that switch. The number of, actually like, ne…”
Wes Bush Feb 11, 2025 ▶ 13:15 3 Product-Led Strategies I Used to Generate $1B In Self-Serve Revenue For My Clients, Wes Bush
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