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Guy Pearson

Co-Founder and Executive Chairman, Ignition · 1 appearance on the record.

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founderexecutiveinvestor@guypearson ↗LinkedIn ↗ignitionapp.com ↗

After launching the cloud-based firm Interactive Accounting in 2009, Pearson co-founded Practice Ignition in 2013 to automate engagement letters, proposals, and payments for accounting and professional services firms. He led the company as CEO through global expansion and over $75 million in venture backing before handing the CEO reins to Greg Strickland.

16statements → 8claims → 1claims resolved → 3.81/5average certainty → 1.31/5average debate potential → ≈4.5/5argument clarity, estimated →

0 supported 1 partly supported 0 contradicted 7 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 2 insights · 6 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 1 is resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Guy argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Guy Pearson on measured tape to publish a rate. This says nothing about how they speak.

Everything Guy Pearson said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Pearson: Australian investors struggle with unprofitable, fast-growing startups
“Australians how would you put this? They like to see efficiency and capital deployment. As a mindset, we're used to profitable companies. And so when you've got something that's not profitable, but growing quickly, people sort of struggle.”
Guy Pearson Jan 4, 2022 ▶ 8:44 Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale
Insight
Pearson: Freemium failed because accounting customers only adopted paid software
“The freemium Model is something we tried way back in the day, and that did not work. As soon as we turned pricing off and payments, or sorry, charging everyone for the software, we had a whole bunch of emails going, oh great, now I'll start using it. So, big l…”
Guy Pearson Jan 4, 2022 ▶ 14:19 Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale
Disclosure
Practice Ignition rejected higher Series C valuations to partner with JMI
“When we did this round, we turned down higher term sheets to work with JMI.”
Guy Pearson Jan 4, 2022 ▶ 18:12 Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale
Assertion Not checkable as stated
Practice Ignition processes over $1B in annualized payment volume
“We've got a couple of billion dollars of revenue under management, and we process north of a billion annually at the moment”
Guy Pearson Jan 4, 2022 ▶ 3:29 Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale
Disclosure
Series C secondary included $4M for team and $6M for investor buyout
“JMI let, it was about four million went to the team. Six million was the buyout Tuesday investor.”
Guy Pearson Jan 4, 2022 ▶ 19:05 Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale
Assertion Not checkable as stated
Practice Ignition's customer base is 95% CPAs and bookkeepers
“95% of our customer base are CPAs and bookkeepers around the world.”
Guy Pearson Jan 4, 2022 ▶ 2:23 Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale
Assertion Not checkable as stated
Practice Ignition customers average $400/month across SaaS and payments
“The payment's about US 400 a month for a mix of software and payments. So sort of a blended piece, the average software clip is about a 150 US and the payment's about two 50.”
Guy Pearson Jan 4, 2022 ▶ 3:03 Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale
Assertion Not checkable as stated
Practice Ignition achieves a 50 bps blended take rate
“The blended take rate for ourselves is about 50 bips at the moment.”
Guy Pearson Jan 4, 2022 ▶ 3:58 Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale
Assertion Partly supported
Practice Ignition charges 270 bps on US credit cards and max $1 on ACH
“We've got 270 bips in the US on credit card, and this is a headline rate but we have a flat fee charge for ACH presently, and so if you're processing, ah, B to B payments, similar to say like a bill.com, but you're running it through us, ah, between the two pa…”
Guy Pearson Jan 4, 2022 ▶ 4:56 Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale
Disclosure
Practice Ignition raised only $2M in its first five years
“I think we'd only raised about Two million dollars in that whole five year journey.”
Guy Pearson Jan 4, 2022 ▶ 6:20 Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale
Assertion Not checkable as stated
Practice Ignition reached break-even profitability in 2019
“We actually got through the break even in 2019”
Guy Pearson Jan 4, 2022 ▶ 7:43 Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale
Disclosure
Practice Ignition took 30% dilution in its Series A round
“30.”
Guy Pearson Jan 4, 2022 ▶ 9:28 Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale
Assertion Not checkable as stated
Practice Ignition grew 70%+ for two consecutive years
“So we've grown at about 70 plus percent last two years running, which is not terrible, but we would have liked to have grown more”
Guy Pearson Jan 4, 2022 ▶ 10:48 Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale
Assertion Not checkable as stated
Pearson: Practice Ignition payments revenue expands at 130% year-over-year
“We sort of, you know, I think payments expands at about a 130% a year over year. And then software is sort of industry standard.”
Guy Pearson Jan 4, 2022 ▶ 14:59 Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale
Disclosure
Practice Ignition took approximately 15% dilution in its Series C
“I think the delusion was just closer to 15%.”
Guy Pearson Jan 4, 2022 ▶ 17:46 Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale
Disclosure
Practice Ignition's Series B was raised at a $50M+ pre-money valuation
“Just north of US, 50.”
Guy Pearson Jan 4, 2022 ▶ 20:43 Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale

Appearances (1)

EpisodeDateSpeaking time
Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accoun Jan 4, 2022 13m
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