Flodesk

“And then the viral footer isn't just taking people to sign up for Flowdesk. It's taking people to sign up for Flowdesk for the affiliate page of the person who sent the email.”

“We get over 30% of our total inbound traffic from the viral loop, and from word of mouth referrals, which are sort of interlinked”

“Yeah, something, I think it hovers around that, yes.”

“So it's like this sort of whole economy that was overlooked by traditional Silicon Valley of people who have small businesses. And I think it's not super attractive to a lot of SaaS companies because they want to go after the big whales of getting these large …”

“And even, so our full price is 38 dollars a month. So we have a lot of full price customers now.”

“So most companies, they have almost all of the referrals coming in from a few big players and almost nothing from everyone else. And for us, the distribution has a much longer tail.”

“Oh, I think we spend around 700 K a quarter.”

“As soon as she sends the email, within 30 minutes, we're getting 50 trials or more an hour. Within 24 hours, we were, tutorials were popping up all over YouTube. Within 48 hours, it was all over Instagram and social media, and it just completely exploded.”

“We always knew that we wanted to remain undiluted and keep as much of our shares as possible and also make sure that anybody that we brought on and offered equity to would feel like really bought into the company. And so that was a big part of not taking on VC…”

“90,000 dollars.”

“Wait, I'm so sorry. I just realized, so we didn't have the paying, we didn't have that many paying customers without a website and a platform. So we had maybe 50, 50 people who had signed up with their card before we built like the entire self-service flow.”

“We decided to split things up based on how much money each founder was putting in at the time because we fully bootstrapped and it was out of our pockets. And then about like at the amount of effort that each was putting in at what stage.”

“We have over 80,000.”

“We, you know what, we've been very we've been very disciplined about not entertaining the offers that have come so far just because they haven't made sense for us. Not even, we have, so we've never even gotten to the point where we've had the discussions about…”

“Right around 50.”

“No, we don't have a sales team. It's all completely self-serve.”