Flodesk co-founder Rebecca Shostak explains how Flodesk incentivizes users to keep the 'Powered By' email footer active.
0:00 / 0:10exact quote · 10.4s
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“And then the viral footer isn't just taking people to sign up for Flowdesk. It's taking people to sign up for Flowdesk for the affiliate page of the person who sent the email.”
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More from Rebecca Shostak
Disclosure
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“We, you know what, we've been very we've been very disciplined about not entertaining the offers that have come so far just because they haven't made sense for us. Not even, we have, so we've never even gotten to the point where we've had the discussions about…”
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“We always knew that we wanted to remain undiluted and keep as much of our shares as possible and also make sure that anybody that we brought on and offered equity to would feel like really bought into the company. And so that was a big part of not taking on VC…”
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“We decided to split things up based on how much money each founder was putting in at the time because we fully bootstrapped and it was out of our pockets. And then about like at the amount of effort that each was putting in at what stage.”
SaaS companies overlook small businesses to chase enterprise whales
“So it's like this sort of whole economy that was overlooked by traditional Silicon Valley of people who have small businesses. And I think it's not super attractive to a lot of SaaS companies because they want to go after the big whales of getting these large …”
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