Assertion certainty 5/5 debate potential 1/5

Flodesk founders bootstrapped and launched with $90,000 in total capital

Rebecca Shostak · Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue · Aug 15, 2024 · at 8:50

Rebecca Shostak reveals the total out-of-pocket capital contributed by all three co-founders to launch Flodesk.

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“90,000 dollars.”

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More from Rebecca Shostak

Disclosure
Flodesk refuses to entertain acquisition offers to stay independent
“We, you know what, we've been very we've been very disciplined about not entertaining the offers that have come so far just because they haven't made sense for us. Not even, we have, so we've never even gotten to the point where we've had the discussions about…”
Rebecca Shostak Aug 15, 2024 ▶ 34:56 Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue
Assertion Not checkable as stated
Flodesk generates approximately $27 million in bootstrapped ARR
“We are hovering right around twenty seven million ARR.”
Rebecca Shostak Aug 15, 2024 ▶ 1:13 Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue
Disclosure
Flodesk avoided venture capital to minimize dilution and retain founder equity
“We always knew that we wanted to remain undiluted and keep as much of our shares as possible and also make sure that anybody that we brought on and offered equity to would feel like really bought into the company. And so that was a big part of not taking on VC…”
Rebecca Shostak Aug 15, 2024 ▶ 6:49 Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue
Disclosure
Flodesk founders split equity by cash invested and effort contributed
“We decided to split things up based on how much money each founder was putting in at the time because we fully bootstrapped and it was out of our pockets. And then about like at the amount of effort that each was putting in at what stage.”
Rebecca Shostak Aug 15, 2024 ▶ 7:34 Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue
Opinion
SaaS companies overlook small businesses to chase enterprise whales
“So it's like this sort of whole economy that was overlooked by traditional Silicon Valley of people who have small businesses. And I think it's not super attractive to a lot of SaaS companies because they want to go after the big whales of getting these large …”
Rebecca Shostak Aug 15, 2024 ▶ 9:58 Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue
Assertion Not checkable as stated
Flodesk affiliate referrals have a longer tail than typical programs
“So most companies, they have almost all of the referrals coming in from a few big players and almost nothing from everyone else. And for us, the distribution has a much longer tail.”
Rebecca Shostak Aug 15, 2024 ▶ 23:47 Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue
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