Flodesk
company on 2 shows · 16 statements across 1 episodes · said 34 times in 3 episodes since 2018
Top Founders 33 
the Official SaaStr Podcast 1
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Top Founders 33the Official SaaStr Podcast 1
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16 statements about Flodesk, every show
Flodesk avoided venture capital to minimize dilution and retain founder equity
“We always knew that we wanted to remain undiluted and keep as much of our shares as possible and also make sure that anybody that we brought on and offered equity to would feel like really bought into the company. And so that was a big part of not taking on VC…”
Flodesk founders split equity by cash invested and effort contributed
“We decided to split things up based on how much money each founder was putting in at the time because we fully bootstrapped and it was out of our pockets. And then about like at the amount of effort that each was putting in at what stage.”
SaaS companies overlook small businesses to chase enterprise whales
“So it's like this sort of whole economy that was overlooked by traditional Silicon Valley of people who have small businesses. And I think it's not super attractive to a lot of SaaS companies because they want to go after the big whales of getting these large …”
Flodesk secured around 50 paying users before building its platform
“Wait, I'm so sorry. I just realized, so we didn't have the paying, we didn't have that many paying customers without a website and a platform. So we had maybe 50, 50 people who had signed up with their card before we built like the entire self-service flow.”
Influencer endorsement drove 50+ Flodesk signups per hour within 30 minutes
“As soon as she sends the email, within 30 minutes, we're getting 50 trials or more an hour. Within 24 hours, we were, tutorials were popping up all over YouTube. Within 48 hours, it was all over Instagram and social media, and it just completely exploded.”
Over 30% of Flodesk inbound traffic comes from viral loops
“We get over 30% of our total inbound traffic from the viral loop, and from word of mouth referrals, which are sort of interlinked”
Flodesk's viral footer routes directly to the sender's affiliate link
“And then the viral footer isn't just taking people to sign up for Flowdesk. It's taking people to sign up for Flowdesk for the affiliate page of the person who sent the email.”
Flodesk affiliate referrals have a longer tail than typical programs
“So most companies, they have almost all of the referrals coming in from a few big players and almost nothing from everyone else. And for us, the distribution has a much longer tail.”
Flodesk's full subscription price is $38 per month
“And even, so our full price is 38 dollars a month. So we have a lot of full price customers now.”
Flodesk spends around $700,000 per quarter on paid marketing
“Oh, I think we spend around 700 K a quarter.”
Flodesk refuses to entertain acquisition offers to stay independent
“We, you know what, we've been very we've been very disciplined about not entertaining the offers that have come so far just because they haven't made sense for us. Not even, we have, so we've never even gotten to the point where we've had the discussions about…”
Flodesk operates with zero sales team and is 100% self-serve
“No, we don't have a sales team. It's all completely self-serve.”