churn rate

“As soon as you start pushing on the gas and you start advertising, you get a slightly different mix. Now it's still important and it's important from a growth point of view, but you have to acknowledge that one of the outcomes, one of the negative side effects…”

“Our churn is only 15%. Annually.”

“Yeah, less, less than five percent.”

“So, I mean, you can talk about anything, say, above three percent as a bad churn. At least that's how I look at things.”

“I mean, we, our churn is less than half a percent.”

“Less than two percent. Yeah. Yeah. Our churn per month is somewhere between one and two percent.”

“When you're a company like us, the product is email. Everyone can use email. So there's a lot of people trying the product. And some of those will churn, and that's a good thing, right? Because we cannot be a solution for everyone. So if I only look at churn, …”

“Our churn it was 10, the July and August, it went under 25 because of the summer and, like, cutting costs of the budgets until the September and other business months. But our average churn rate is 10, maximum 15.”

“If you haven't had at least one, but more and more appropriately, two renewal cycles, this is a meaningless metric. Why? Because you really don't know what your churn rate is.”

“And if you do a good customer onboarding process, you can, it can help you reduce your annual churn rate by five to 10 points.”

“Churn rate in our industry is also pretty high, but thankfully we are at a single digit churn rate. We are in the we are around seven to 7.5% churn rate right now.”