Suchit Bachali

CEO, Unilog · 1 appearance on the record.

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executivefounderoperator@suchit_bachalli ↗LinkedIn ↗unilogcorp.com ↗

Bachalli co-built and scaled Unilog alongside his father, growing it from an enterprise data enrichment provider into a leading B2B e-commerce and product content software platform. He established Unilog's North American operations and spearheaded its private equity growth transaction with Investcorp.

16statements → 9claims → 1claims resolved → 3.56/5average certainty → 1.12/5average debate potential →

1 supported 0 partly supported 0 contradicted 8 not checkable as stated how the 9 claims stand · each chip opens the sources

1 prediction · 8 assertions · 1 insight · 6 disclosures · every statement was checked. The prediction and assertions are the 9 claims: statements the public record can support or contradict. 1 is resolved, and 8 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Suchit argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Unilog reached scale on just a $3M capital raise in 2015.
“The only capital we raised was three million dollars from Kalari Capital Ventures in 2015, and at that time we had no SaaS revenue, so their return on equity has been phenomenal.”
Suchit Bachali Aug 21, 2019 ▶ 14:07 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre?

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Suchit Bachali on measured tape to publish a rate. This says nothing about how they speak.

Everything Suchit Bachali said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Bachali says Unilog's SaaS annual recurring revenue is $8M to $12M.
“That's close to our run rate. I want to get it. But I would say the range is, you know, eight to 12.”
Suchit Bachali Aug 21, 2019 ▶ 6:49 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre?
Assertion Not checkable as stated
Bachali claims Unilog's enterprise customer acquisition payback period is just 40 days.
“So on our payback period, it's usually 40 days ish 4045 days because we're essentially considering that on a typical sales cycle, which is about two and a half to three months, a sales rep is, is probably spending On average about 60 to seven, 60 hours, right?”
Suchit Bachali Aug 21, 2019 ▶ 13:26 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre?
Insight
Bachali says software investors value services revenue at 1.1x to 1.2x.
“I mean, the service revenue is, is not very valuable from a, from an investor's perspective, you know, it's, 1.11 times to 1.2 times is probably what you would expect.”
Suchit Bachali Aug 21, 2019 ▶ 16:12 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre?
Assertion Not checkable as stated
Unilog's 2018 revenue was split exactly evenly between software and services.
“Our, this financial year, which ended March, 2018 our, this was the first year where the revenues were fifty-fifty split, so 50% of our revenues came from PurePlay software, and then 50% of our revenues came from services.”
Suchit Bachali Aug 21, 2019 ▶ 4:15 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre?
Disclosure
Unilog's average SaaS contract value is $4,500 to $5,000 monthly.
“I would say the average SAS more, for, from our modeling perspective, we would say, you know, 4500 to 5000 would be the average.”
Suchit Bachali Aug 21, 2019 ▶ 5:21 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre?
Disclosure
Bachali states that Unilog serves roughly 400 total enterprise customers.
“We have overall just shy, I would say for about 400 customers.”
Suchit Bachali Aug 21, 2019 ▶ 5:58 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre?
Prediction Not checkable as stated
Bachali projects a 32.5% CAGR for Unilog's SaaS business over four years.
“We're doing a CAGR of about forty-ish percent and the next four years we're our CAGR is 32.5.”
Suchit Bachali Aug 21, 2019 ▶ 7:22 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre?
Assertion Not checkable as stated
Unilog maintains an incredibly low annual churn rate of under 0.5%.
“I mean, we, our churn is less than half a percent.”
Suchit Bachali Aug 21, 2019 ▶ 8:21 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre?
Disclosure
Unilog operates its enterprise SaaS business with only three salespeople.
“You'd be surprised to know that our sales team is actually just three people.”
Suchit Bachali Aug 21, 2019 ▶ 12:42 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre?
Assertion Supported
Unilog reached scale on just a $3M capital raise in 2015.
“The only capital we raised was three million dollars from Kalari Capital Ventures in 2015, and at that time we had no SaaS revenue, so their return on equity has been phenomenal.”
Suchit Bachali Aug 21, 2019 ▶ 14:07 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre?
Assertion Not checkable as stated
Bachali confirms that Unilog is EBITDA positive with strong cash flows.
“I think right now we have really strong Cash flows. We have strong balance sheets. We're EBITDA positive.”
Suchit Bachali Aug 21, 2019 ▶ 14:36 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre?
Assertion Not checkable as stated
Bachali says Unilog's software is pure SaaS with no on-premises deployments.
“So the software is offered as a pure SaaS model. We have no on-prem. We have no software that gets deployed in any other way other than SaaS.”
Suchit Bachali Aug 21, 2019 ▶ 3:54 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre?
Disclosure
Bachali says Unilog's SaaS customers spend between $800 and $12,000 monthly.
“A typical customer, you know, starts out at about, you know, they can go from anywhere from 800 dollars a month in, in monthly spend on the SaaS platform all the way up to 10, 12,000 dollars a month in annual, in monthly spend for the SaaS platform.”
Suchit Bachali Aug 21, 2019 ▶ 4:45 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre?
Assertion Not checkable as stated
Bachali says up to 90% of Unilog's SaaS growth is net new.
“80%, 90% would be net new.”
Suchit Bachali Aug 21, 2019 ▶ 8:18 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre?
Assertion Not checkable as stated
Bachali notes that Unilog employs about 210 people on its software team.
“Just on the software side, we're about 210 people.”
Suchit Bachali Aug 21, 2019 ▶ 11:37 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre?
Disclosure
Bachali: Unilog Has About 40 North America Staff, Remainder Globally Distributed
“About forty-ish, I would say, are in North America. The others are India. We have a development team in Minsk, in Belarus. And we have a couple of other offshore people in Canada, as well as in Australia.”
Suchit Bachali Aug 21, 2019 ▶ 11:47 1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre?

Appearances (1)

EpisodeDateSpeaking time
1488 ECommerce Solution Hits $8m in ARR and $8m in Services, Raising $20m on $60m pre? Aug 21, 2019 9m
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